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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

An eMarketer study estimated that, in 2018, 25% of U.S. For YouTube pre-roll ads, Google recommends segmenting video ad campaigns into three phases: Tease. In March 2018 , LinkedIn video ads became available to all companies. Direct Sponsored Content campaign with video not published elsewhere. Image source ).

Video 129
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5 Ways to Advertise and Promote Your SaaS Business

The Startup Magazine

Exponential growth has been seen with SaaS businesses and in 2018 alone they generated a whopping $72.2 To stand out from the crowd, SaaS businesses have realized the importance of adopting digital marketing tactics such as creating a good website , venturing into content marketing, and launching social media campaigns.

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CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

The 2018 edition of CXL Live brought together 400 practitioners from 22 countries and everyone was “locked in” at a beautiful resort for a full three days. Julian Gaviria (@juliangav) March 30, 2018. Stefan Koenig (@koenigst) March 30, 2018. — Tom van den Berg (@TomvdBerg1) March 28, 2018. And we’re off!

Retention 106
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How to Create a Demand Funnel (for 44X Revenue)

ConversionXL

I got one of those in 2018, mere months after I started at data.world as their first growth marketing and demand generation hire. That difference cascades down the funnel, allowing you to track the ROI of your lead sources between inbound and outbound campaigns—all the way through to revenue.

Demand 101
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YouTube Ads: How to Set Up, Run, and Monitor Campaigns

ConversionXL

If you’re not running YouTube Ads campaigns , you’re missing out on key advertising opportunities. Although YouTube Ads campaigns run via Google Ads, YouTube advertising is different from other online ad options. Upload it as “Public” or “Unlisted” for use in YouTube Ads campaigns.

Campaign 133
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The Small Business Guide to Creative Video Strategy in 2018

Up and Running

As your customer service and marketing teams gear up for 2018, keep in mind that the strategies and content that worked last year may soon be outdated. Over 500 million people watched video content on social media daily throughout this past year, and that number is expected to grow even more in 2018. The new year is a time for change.

Video 111
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Account-Based Marketing Software & Tools

ConversionXL

Ultimately, a successful ABM campaign needs to solve three problems. Deliver tailored marketing and sales messaging to those people. Use analytics from ad campaigns to prompt sales staff to take action. closed sales) rather than micro-conversions (i.e. Deliver custom ads programmatically. Image source ).