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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

In 2020, there were 8,000 martech solutions. Marketers can use this framework to evaluate the risks associated with different growth strategies. In 2020, Clubhouse established a market for an audio-only social platform. The framework helps you evaluate how you can affect growth at each stage of the customer journey.

Marketing 115
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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

If you want to “increase sales” the SMART framework would look something like: “Increase new ecommerce sales by 10% by the end of quarter two.”. It’s critical to nurture the brand-buyer relationship to increase customer retention. Brands that focus on retention and nurturing customer relationships win in the long term.

eCommerce 129
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Build vs. Buy: Which is Right for Your Business?

ConversionXL

In this post, we’re sharing a build vs. buy framework to help you consider the opportunity costs and make an informed decision on whether to buy software off the shelf or build a custom solution. How to decide when to build versus buy: A decision framework. In 2017, Target acquired Shipt , a grocery delivery service.

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Successful Remote Work Through Asynchronous Management

Duct Tape Marketing

10:28] Is there a framework for effective internal communication that really benefits from working remotely? [12:54] So when we went remote, just to kind of give you context, February of 2020 4% of the US workforce was working remotely by March of 2020. 08:34] Are there cons to working remotely? Liam Martin (02:07): Sure.

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What is Brand Equity in Marketing? (How to Become Memorable)

ConversionXL

With the right framework, any startup can achieve this in their industry. HubSpot has built its brand to over 100,000 customers and $1 billion in annual recurring revenue in 2020. The retention value of your customers, which can be calculated by multiplying customer value times the average customer lifespan. Which do you choose?

Equity 94
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Breaking down 6 Marketing Playbook Examples from the CXL Community

ConversionXL

Marketing playbooks are frameworks for consistent campaigns. By giving team members a repeatable (but flexible) framework to follow, outcomes are more consistent and teams work more efficiently, regardless of the individual members. In short, CXL put winning marketing playbooks on the table for everyone to see.

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How to Build a Memorable eCommerce Brand — 2021 Branding Guide

Up and Running

This StoryBrand framework isn’t just limited to your about page. According to Semrush , shopping apps have had year-over-year growth of 17% from 2019 to 2020, making 1.78+ billion users worldwide! Small factors like these can play a big role in customer retention. Instead, it should be the throughline of your entire site.

eCommerce 149