Remove Acquisition Remove Algorithm Remove Cost Remove PPC
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The Intersection of SEO and CRO (and How to Maximize Long Term Growth)

ConversionXL

How do you balance traffic acquisition with conversion optimization? So they update their algorithms religiously to try to do that. Well, as Google’s algorithms have advanced, the two end up being quite the same. You can usually tell this is the case when your SEO traffic converts well below other acquisition channels.

SEO 48
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PPC Automation: Is the Future of Paid Search Already Here?

ConversionXL

Will PPC look like this in 2020? Nonetheless, there are some amazing automation opportunities that make the life of Marketing Managers, CMOs, and PPC experts quicker and more efficient—especially for fast-growing companies that need to scale their campaigns. PPC automation is a massive topic. Probably not. Ad Testing.

PPC 117
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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail. See Page Value there?

Search 156
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How to Use Your PPC Campaigns as A Prospecting Tool for SEO

ConversionXL

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. Why PPC is an effective short term strategy, but SEO is the long game. 1) Take an iterative approach.

PPC 146
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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

Like predictive analytics, it uses machine learning algorithms to provide relevant data. Algorithms use “if” and “else” statements to filter data and make recommendations. Algorithms use “if” and “else” statements to filter data and make recommendations. Cost per click (CPC). The amount you pay for each click on a PPC ad.

Analytics 106
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Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., Hence, over time, though the costs were reasonable, I've become shy about these resources as a source of value/quality.

Analytics 135
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Sponsored Poolfunding: A New Way To Think About Maximizing Advertising Dollars

YoungUpstarts

Google continues to evolve and refine its search algorithms over time, leading more businesses to turn to paid advertising models to get the exposure they seek in the multi-channel, multi-device world. The sheer volume of cost-per-whatever models can be simply overwhelming for some companies. Here’s how it works.