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Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? Then approach each separately (even though there are tools like Google Analytics that will do both). In Google Analytics there are five parameters: Source, Medium, Campaign, Term and Content.

Analytics 141
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. See Bessemer Venture Partners’ A comprehensive guide to security for startups.

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7 Examples of Effective Cross-selling (and Why They Work)

ConversionXL

This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier. Use insights from analytics to fine-tune your offers and increase their effectiveness. To secure a sale, you have to show up where your audience is looking for information. B2C or B2B, all marketing is people talking to people.

B2B 129
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Product-Led Growth (PLG) For Startups

Mucker Lab

You engage the marketing team and you do a lot of acquisition and people are coming. If you work in B2C or e-commerce, you optimize that Add to Cart flow like crazy because that is your revenue. Before you scale the acquisition like crazy, really figure out how to activate new users, how to convert them.

Product 78
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Clubhouse put a big bullseye on social audio

VC Cafe

This is in addition to their 2019 acquisition of Anchor, LinkedIn launched a new ‘Creator Mode’ and is experimenting with social audio – “We’re doing some early tests to create a unique audio experience connected to your professional identity.

Audio 140
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14 Entrepreneurs Share Ideas on the Industries That Need Technology Innovation The Most

Hearpreneur

The potential to completely transform patient care, medical data administration, & research methodology is enormous given the speed at which cloud computing & data analytics are developing. Technology can streamline these processes not only for the events industry but also for B2C companies shipping products to customers.

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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

On Twitter , it’s laid back to suit the B2C, creative audience segment. It also found that 84% of people were convinced to buy a product or service based on a brand’s video (a key step in securing loyal customers). The campaign helped Zimba secure 1,200 incremental orders from Shops in one month, with an average order value of 6.7%