ConversionXL

SEPTEMBER 28, 2017

This can be like number of checkout visits, pageviews per user, cart adds, etc. Other micro conversions include visiting the checkout page, adding a product to the cart, the number of pages visited, and several others. 3) Customer Acquisition Cost. Which metrics are not KPIs? Impossible to say.

Metrics 121

Metrics Acquisition Conversion Revenue 121

Occam's Razor

DECEMBER 9, 2013

Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). The cool part about display advertising is that we can build our brands cost effectively, introduce our products to a new audience, and create demand based on a number of intent signals (this last part is often missing from offline media).

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

FEBRUARY 3, 2017

Referral marketing is “a method of promoting products or services to new customers through referrals, usually word of mouth” So, instead of working with marketers, you’re working with existing customers. Kim and Jim are now spending their days driving targeted traffic to your beach vacation landing page.

Affiliate 48

Affiliate Programming Marketing PPC 48

Occam's Razor

DECEMBER 12, 2011

Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Acquisition: Clicks? Cost Per Acquisition. Oh, and everything has a CPA (not just your paid search or display/banner ads). Oh, and everything has a CPA (not just your paid search or display/banner ads).

Metrics 151

Metrics Web Analytics CPA 151

ConversionXL

OCTOBER 30, 2021

To capture intent and drum up interest, you run an ad that directs traffic to a product demo page. They already know about your product, and now they’re evaluating whether it’s for them. They already know about your product, and now they’re evaluating whether it’s for them. Which marketing tactics converted them?

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

APRIL 6, 2016

Example: “Do you know what a good night’s sleep costs you? Nir Eyal: How to Build Habit-Forming Products. On your landing page, if it’s not motivation, it’s probably friction. Seemingly insignificant things can make huge differences in the effectiveness of your page. Image Credit: Punchline Copy.

Retention 48

Retention Algorithm Software Review Conversion 48