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How to Conduct a Technical SEO Audit

ConversionXL

The technical elements of your website’s SEO are crucial to search performance. In this article, you’ll learn how to conduct a technical SEO audit to find and fix issues in your website’s structure. We’ll also show you the tools you need to boost on-page and off-page SEO efforts and performance, and how to use them.

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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Experiments run by Dan Smullen , who manages technical SEO for Independent News & Media , demonstrate that Google isn’t biased against paywalled content: Before launching our paywall in February, we implemented a soft wall—a registration wall. was selected due to its ranking for evergreen queries, such as “things to do in Canada.”

SEO 122
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Progressive Web Apps: What Do Marketers Need to Know?

ConversionXL

This post delivers baseline technical knowledge about PWAs and focuses on aspects—like UX, SEO, and analytics—that most affect marketing teams. It’s an application because it installs and runs code on the shopper’s device or computer, with more speed and capability than the “single-page JavaScript apps” of the past. What are PWAs?

Web 103
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Reduce Your Server Response Time for Happy Users, Higher Rankings

ConversionXL

How does server response time impact SEO? While you may not be able to address all of them, you can work with your dev team to find and fix the more technical areas: Slow application logic : Use a code profiling tool to help determine which dependencies are being used on your site and how long each of those dependencies takes to load.

Caching 102
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53 Top Conversion Optimization Tools Reviewed by Experts

ConversionXL

Vlad Malik from www.goodui.org gave a review of A/B Tasty: Vlad Malik : “The things I like about ABTasty I like a lot. You can add a custom goal right in the code, and it automatically shows up on the report – you don’t need to create the goal first. The dashboard is just a plain list of tests on a white background.

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SaaS Content Marketing: 5 Proven Strategies to Earn Links

ConversionXL

That simplifies content creation and link building compared to, say, trying to promote niche B2B software. For one, many links and visits may go to the PDF version (rather than the HTML version, which includes more company info, navigation, calls to action , etc.). food, fashion) with wide appeal. Why did it succeed? Big name acquirer.

Marketing 125
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Why You Should Start Marketing the Day You Start Coding

Software By Rob

And after talking about this subject at length, I found myself again evangelizing it last week at the Business of Software conference. And these days with how easy it is to build an application, your code isn’t worth much, either. Ideas (and in many cases the code itself) are not worth as much as we think.