Acquisition Metrics Retention SMS 
ConversionXL
SEPTEMBER 1, 2020
Focusing on the entire customer journey—not just acquisition—and improving each step along the way ensures that customers continue to buy from you, now and in the future. Meaning: C = Customers (traffic x conversion rate) CLV = Customer revenue – (CAC + cost of serving that customer) CAC = Customer Acquisition Cost G = Growth.
ConversionXL
SEPTEMBER 25, 2018
stands for: Discover : Which metrics and KPIs should you track? Let’s start with Discover: defining the list of metrics and KPIs that you should track. Discover: Which metrics and KPIs should you track? Before we start using tools or writing code, we need to know which metrics to track and why we want to track them.
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SoCal CTO
DECEMBER 7, 2009
My initial conversations normally focus on the core of the business, important Startup Metrics , probably marketing strategy (ex. SEO for Startups and Negative Customer Acquisition Costs ) and, of course, the product itself. It might also be through twitter, Facebook, SMS, RSS, voice, etc. How does that happen? Don’t be a Ning!
Austin Startup
FEBRUARY 1, 2018
Product managers have the exciting responsibility of establishing the goals, roadmap and tracking metrics of their product (among many other duties), and also the less-glamorous but equally-important task of taking care of all the blocking and tackling required?—?from from administration to politik? I learned that software engineers?—?or
Startup Lessons Learned
OCTOBER 7, 2008
The App Store is a channel for customer acquisition. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. Retention competition is how you get people to come back to your app. Then, if your retention is good enough, you can stay there.
ConversionXL
NOVEMBER 11, 2015
Adobe’s recent acquisition of Comscore’s Digital Analytix business adds another product integration to their future roadmap. ” Adobe Target is an enterprise testing tool that does a great job of leveraging a visitor based metric system. Cons: Measurement of acquisition channels appears to be a mute point with Clicktale.
steveblank.com
JULY 8, 2011
signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers.
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