ConversionXL
SEPTEMBER 1, 2020
Focusing on the entire customer journey—not just acquisition—and improving each step along the way ensures that customers continue to buy from you, now and in the future. Meaning: C = Customers (traffic x conversion rate) CLV = Customer revenue – (CAC + cost of serving that customer) CAC = Customer Acquisition Cost G = Growth.
The Startup Magazine
JULY 4, 2017
Conduct your research and find what works best, for example many online casinos allow customers to deposit and withdraw via their mobile phone bill using a premium rate SMS service. Overall the costs will involve a retention program for the loyal players. Nonetheless do not feel limited. Marketing is everything for an online casino.
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SoCal CTO
DECEMBER 7, 2009
SEO for Startups and Negative Customer Acquisition Costs ) and, of course, the product itself. It might also be through twitter, Facebook, SMS, RSS, voice, etc. They could also do this through SMS, Twitter, etc. If you get an SMS, it’s often not practical to visit a site. But a simple SMS response is quite practical.
ConversionXL
SEPTEMBER 25, 2018
They knew high-level numbers like sign-ups but couldn’t dig deeper into their onboarding flow or retention. Instead, they asked for vague information like “track our onboarding performance” or “track user retention.” Our journey takes places across the following stages: Acquisition, Activation, Retention, Revenue, and Referral.
Startup Lessons Learned
OCTOBER 7, 2008
The App Store is a channel for customer acquisition. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. Retention competition is how you get people to come back to your app. Then, if your retention is good enough, you can stay there.
Austin Startup
FEBRUARY 1, 2018
Further, I was able to show the actual monetary impact of what this impact is worth to the company (thinking along the lines of customer spend, customer acquisition and retention costs, etc.). Be careful, though! Being a data nerd is a very useful trait of product managers, but it isn’t enough to be successful. What’s the platform? (
ConversionXL
NOVEMBER 11, 2015
Adobe’s recent acquisition of Comscore’s Digital Analytix business adds another product integration to their future roadmap. Cons: Measurement of acquisition channels appears to be a mute point with Clicktale. I also love the ability to trigger push notifications, SMS and emails. Great salemanship is to be expected at Adobe.
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