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The Definitive Guide to Video Prospecting

ConversionXL

In today’s article, we’ll focus on one specific type of prospecting message and its uses—video. Go to “Advertising Features” and toggle on Enable Demographics and Interests Reports. If you’re running a fashion eCommerce store for example, you’ll want to know: Does your offer attract more men or women? Conclusion.

Video 141
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How to Optimize a Site Without a Clear Online Conversion

ConversionXL

But at least if you’re working on an eCommerce site, you have clear metrics to hit. Improving user experience isn’t fodder for a subsection of an article. The clickthrough itself wasn’t that valuable of a metric in terms of conversions, but in terms of insights into what the user valued, it was extremely useful.

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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

The “themes” which I’ll talk about throughout the article are simple. In this example, we know that new and used cars have distinct appeal due to differences in price, features, customer appeal, current advertising, etc, so they are separated to focus our targeting. Create Ad Group Themes to Nail Relevance.

PPC 114
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How to Optimize Videos for Conversions

ConversionXL

Before people purchase from an eCommerce site, they want to see exactly what they’re purchasing. Xero has a “Customers” page with a variety of videos and case studies based on industry (retail, branding and advertising, etc.) I suggest taking the time to read that article before continuing. Product Pages.

Video 48
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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

7 Ways that Predictive Analytics Is Transforming Ecommerce. If you don’t have customers, our articles on customer development and how to write compelling copy without customers can help you get started. HubSpot has an article on split-testing tips for Facebook ads —they’re great guidelines for your ad campaigns.

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Twitter Link Roundup #264 – Quintessential Resources for Small Business, Startups, and Design!

crowdSPRING Blog

Here is a whole litter of great links and articles we shared with you over the past week on our crowdSPRING Twitter account (as well as my own Twitter account ). Increase Your Clickthrough Rate on Twitter crowdspring.co/1DQd1Cj. 6 Ways to Make Money With Advertising on Your Blog and the Websites To Help You crowdspring.co/1LPoma6.

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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

What follows is the first in a series of articles that will include some of the most common areas where optimization strategies can be applied to achieve better results for your company. This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. Recommended Reading.