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Why Small Businesses Should Adopt A Geofencing Marketing Strategy

YoungUpstarts

We like to thinking of geo-fencing as extremely advanced mobile advertising based on physical location. In other words, this direct marketing strategy uses a smartphone’s (or other mobile device’s) location to alert the person who owns the device about an offer from a nearby business. The Billboard Strategy.

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Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

We have to do Search Engine Optimization. We have to do Email Marketing. We have to do location-based advertising to squarefour people. We can't forget Mobile advertising. Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels.

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[Review] Uprising

YoungUpstarts

In a “hyperconnected, ultra-competitive, and supercluttered marketplace”, doing more of the same big idea advertising on mostly mainstream media channels isn’t going to work anymore. Curate the idea by suring search engine optimisation. Use direct marketing and promotions to encourage purchase.

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Transcript of Using Story to Win on Social Media

Duct Tape Marketing

And it turned into Expression Engine. I was trying to get all my friends who are in marketing to say, “This blogging thing is, you know, you need take this seriously.” So I think of direct sales. I mean, it is what you need to do on your website with your content and your advertising campaigns.

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Transcript of Tips for Attracting Local Clients

Duct Tape Marketing

This episode of the Duct Tape marketing podcast is brought to you by Active Campaign. This is really my new go-to CRM, ESP, marketing automation, really low cost. Check out Active Campaign, there will be a link in the show notes but it’s ducttape.me/dtmactive. dtmactive.

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How to Start a Successful Consulting Business: The Complete 10 Step Guide (2019)

crowdSPRING Blog

Advertising consulting. To help businesses with their online and offline advertising campaigns. basic infrastructural costs like phone and internet service, scheduling and invoicing software, etc… marketing and advertising costs. Canadian Marketing Association. Direct Marketing Association.

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How to Grow a Successful Organic Marketing Strategy

Women Entrepreneurs Can

Effective marketing is at the core of any online strategy. However, all too often, people think that effective marketing is simply knowing how to advertise. Direct marketing like that is useful, and it is one of the best ways to get a short-term surge of customers when you start a campaign.