YoungUpstarts

JUNE 11, 2018

We like to thinking of geo-fencing as extremely advanced mobile advertising based on physical location. In other words, this direct marketing strategy uses a smartphone’s (or other mobile device’s) location to alert the person who owns the device about an offer from a nearby business.

Small Business 189

Small Business Marketing Massachusetts SEO 189

Startup Professionals Musings

NOVEMBER 17, 2021

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Predictive advertisement targeting. Companies need the same service on partner and acquisition candidates, even vendors. Without predictive targeting, a retention campaign may cost more than it gains.

Analytics 248

Analytics Retention Social Media Startup 248

www.usatoday.com

JULY 16, 2012

Find road-trip partners on Zimride. Entrepreneurs have also tapped sharing platforms to directly market their goods and services, somewhat blurring the line between unadulterated peer-to-peer co-ops and direct sales channels. Advertisement. Visit our Partners: USA WEEKEND. Find free office space at Loosecubes.

San Francisco 105

San Francisco Technical Review Zimbabwe New York City 105

Startup Professionals Musings

FEBRUARY 6, 2019

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Predictive advertisement targeting. Companies need the same service on partner and acquisition candidates, even vendors. Without predictive targeting, a retention campaign may cost more than it gains.

Analytics 177

Analytics Retention Social Media Campaign 177

Duct Tape Marketing

OCTOBER 27, 2017

You set up meetings with potential partners, customers, and dormant leads who finally seem ready to take the plunge. If you’re advertising in your neighborhood with billboards or on the local radio or TV channel, make it easy for leads to contact you for more information. Here’s what they advertised-. Get a free burger!

Marketing 50

Marketing Redemption Channel SMS 50

Rob Go

AUGUST 10, 2011

David is a partner at Rockfish Brand Ventures, the investment arm of Rockfish Interactive , a leading digital agency focused on brand and consumer marketing. Direct marketers and retailers take a more direct path in ROI, directly attributing sales to a particular channel. Twitter’s Role in Acquire.

Advertising 62

Advertising Valuation Channel Distribution 62

YoungUpstarts

MAY 24, 2012

In a “hyperconnected, ultra-competitive, and supercluttered marketplace”, doing more of the same big idea advertising on mostly mainstream media channels isn’t going to work anymore. Lance Armstrong partners Nike for Livestrong ( source of image ). Use direct marketing and promotions to encourage purchase.

Social Media 145

Social Media Channel Curation PR 145