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7 Easy and Effective Customer Segments to Target in Facebook Ads

ConversionXL

Facebook is, by far, the most promising social advertising platform for E-Commerce purposes — the site has 1.86B users , an average ROI on targeted ads of 152% , and is responsible for 85% of all social media e-commerce. In April of 2017, Facebook announced that there were more than 5 million active advertisers using their ad platform.

San Jose 133
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Texting: The Killer Application in your Offline Marketing Arsenal

Duct Tape Marketing

That’s true where marketing is concerned too- we usually focus first on digital marketing. You may be overlooking other channels that are even more effective than what’s thought of as traditional offline channels. Online and offline marketing need to work together, for best results. Here’s what they advertised-.

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Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

With a plethora of digital media channels at our disposal and new ones on the way every day(!), How do you figure out which channels to invest in more and which to kill? Oh, and the killer question… if you invest in multiple channels, how much incrementality does each channel bring to your bottom-line?

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Transcript of Tips for Attracting Local Clients

Duct Tape Marketing

But it seems to me like there’s almost a sort of strategic snippet you know, channel that I think we have to be playing today. John: Yeah and I wonder if it’s going to be a day where email too, nobody wants that stuff in Facebook messenger or whatever because now there are thousands — David: There’s too many.

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Entrepreneurs are Everywhere show No. 5: Daniella Yacobovsky and Jane Moritz

Steve Blank

That was the message from the two latest guests on Entrepreneurs are Everywhere , my radio show on Sirius XM Channel 111. Clips from their interviews are below, but first a word about the show: Entrepreneurs are Everywhere airs Thursdays at 1 pm Pacific, 4 pm Eastern on Sirius XM Channel 111. If you can’t hear the clip, click here.

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Google Analytics 360: The Features Worth $150k a Year

ConversionXL

Push GA360 data into the Salesforce Marketing Cloud reporting UI. Connect GA360 audiences to Salesforce Marketing Cloud for inclusion in Salesforce campaigns (e.g. email, SMS). Create audience lists from customer interactions in the Salesforce Marketing Cloud. Image source ). Granular, actionable data visualizations.

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10 Best Apps and Plugins To Grow Your Online Store in 2022

The Startup Magazine

It creates opportunities for direct marketing. This app can help advertise your product through big audiences. It charges a 5% fee on revenue generated by emails it sends out. The goal of the app is to replace an email marketing team. It can schedule emails to send to people at a specific time.