Startup Lessons Learned
NOVEMBER 8, 2008
Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.
Startup Lessons Learned
NOVEMBER 7, 2008
Finally the day came, we unleashed the landing page, emailed our existing customers, and started advertising online. If you cant find any , maybe that means you havent figured out who your customer is yet. And if you dont know who your customer is, perhaps some customer development is in order?
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Startup Lessons Learned
SEPTEMBER 22, 2008
Either way, you can use any marketing channel thats available to bring in new customers, including word of traditional advertising, SEO, SEM - wherever you can find prospects who are going to find your product addicting. Thats why eBay advertises on search engines, and Facebook doesnt. Seth Godin: How often should you publish?
Startup Lessons Learned
NOVEMBER 4, 2008
Customer development. For those interested in getting started with agile or customer development, I thought Id include a few links. For customer development, start with Steves book The Four Steps to the Epiphany or take a look at his recent Entrepreneurial Thought Leader Lecture.
Startup Lessons Learned
JUNE 22, 2009
Each has its own iterative process: customer development and agile development respectively. In a customer problem pivot, we try to solve a different problem for the same customer segment. When doing intense customer development, the problem team can attain a high level of empathy with potential customers.
YoungUpstarts
NOVEMBER 28, 2011
Customer development - along with acquisition and retention – is one of the primary firm activities that drive customer value. It describes the tactics that a firm employs to create the maximum value for its existing customers over the lifetime of their relationship. But this pattern is far from universal.
Startup Lessons Learned
NOVEMBER 6, 2008
The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? What is customer development? Getting educated about advertising, agencies, and. No departments The Five Whys for Startups (for Harvard Business R. ► May (3) Thank you Philosophy Helps Start-Ups Move Faster (WSJ on the.
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