Steve Blank

SEPTEMBER 5, 2018

Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money. The unprecedented size and scale of VC returns transformed venture capital from a financial asset backwater into full-fledged player in the financial markets. Then one day it was over. IPOs dried up. The Rise of the Lean Startup.

Lean 335

Lean Burn Rate Startup IPO 335

Steve Blank

SEPTEMBER 3, 2009

This post describes how the traditional product development model distorts startup sales, marketing and business development. This post describes how the traditional product development model distorts startup sales, marketing and business development.

Customer Development 215

Customer Development Developer Customer Silicon Valley 215

Steve Blank

SEPTEMBER 10, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Prodigy spent $50 million on advertising and in-store displays. Like that, but better&#.

Customer Development 196

Customer Development Developer Customer Silicon Valley 196

Up and Running

MARCH 21, 2018

These don’t require coding skills—they’re usually visual templates that are easy to use but don’t allow for great customization (that would require technical skills). Custom development. This means hiring/contracting a freelance web developer or an agency to design and develop your site from start to finish.

Entrepreneur 107

Entrepreneur Technical Review Hosting SEO 107

YoungUpstarts

SEPTEMBER 4, 2014

In many cases, new or updated equipment offers some form of functional benefit(s) to your customers, and this can be used as a key selling point. Marketing your business with traditional offline strategies such as television, radio and print advertising can be costly. Find New Sales Channels.

Customer 168

Customer PPC Software Review Finance 168

Startup Professionals Musings

APRIL 28, 2014

What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Evangelism marketing is an advanced form of word of mouth marketing (WOMM), now largely replaced by Facebook and Twitter.

CTO Hire 252

CTO Hire Fractional CTO Angel Investor Public Relations 252

Steve Blank

MARCH 8, 2011

It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. The first class was an introduction to the concepts of business model design and customer development. The Adventure Begins.

Lean 298

Lean Business Model Customer Development Guinea 298

The Startup Magazine

DECEMBER 17, 2021

There are many ways to build your reputation as a trustworthy software developer. Keep a sense of perspective through testing and honest advertising, and things should develop steadily from there. The post Building A Reputation As A Trustworthy Software Developer appeared first on The Startup Magazine.

Software Developers 144

Software Developers Software Development Reputation Software Review 144

Steve Blank

NOVEMBER 2, 2009

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. And most startup code and features end up on the floor as customers never really wanted them.

Lean 244

Lean Silicon Valley Startup RSS 244

Startup Professionals Musings

FEBRUARY 22, 2013

What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Evangelism marketing is an advanced form of word of mouth marketing (WOMM), now largely replaced by Facebook and Twitter.

CTO Hire 244

CTO Hire Fractional CTO Startup Angel Investor 244

Steve Blank

JUNE 8, 2021

This was followed by an 8-minute slide presentation describing their customer discovery journey over the 10 weeks. While all the teams used the Mission Model Canvas , (videos here ), Customer Development and Agile Engineering to build Minimal Viable Products, each of their journeys was unique. He runs H4X Labs.

Lean 385

Lean Security Asia SBIR 385

Steve Blank

AUGUST 13, 2009

Customer Development/Lean Startups In hindsight startups and the venture capital community left out the most important first step any startup ought to be doing – hypothesis testing in front of customers- from day one. It’s what my textbook on Customer Development describes. I was an idiot. Berkeley and at Stanford.

Silicon Valley 179

Silicon Valley RSS Technical Review Lean 179

YoungUpstarts

APRIL 19, 2017

By using CXM (customer experience management) software, it is possible to implement a total customer journey that takes them through purchasing decisions, price inquiries and the actual purchasing. Emails also provide an alternative communication channel that helps customers with larger inquiries.

Software Review 133

Software Review Technical Review Retention Channel 133

YoungUpstarts

NOVEMBER 12, 2020

PPC advertising. An app can not only offer an easy platform for people to make mobile purchases, but it can also ensure that customers are constantly reminded of your business every time they open their phone (which could lead to an increase in return customers). . Social media marketing. Email marketing.

Marketing 246

Marketing Social Media PPC SEO 246

Steve Blank

JUNE 6, 2016

It included things like advertising, marketing analytics, cyber security. We started to do that in the advertising space first. Filed under: Customer Development. ” So I wrote a 9-page charter of what I thought we should do. There were things like drones in there. Very, very far-fetched ideas, frankly.

Silicon Valley 120

Silicon Valley Entrepreneur Fractional CTO Analytics 120

crowdSPRING Blog

NOVEMBER 2, 2012

Using mTurk to interview 100 customers (in 4 hours) | Customer Development Labs - [link]. Using mTurk to interview 100 customers (in 4 hours) | Customer Development Labs - [link]. Why Ad Holding Companies Should Act More Like VCs | Advertising Age - [link]. Advertising Age - [link].

Social Media 93

Social Media Small Business Design Media 93

Gust

APRIL 20, 2014

What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Evangelism marketing is an advanced form of word of mouth marketing (WOMM), now largely replaced by Facebook and Twitter.

CTO Hire 171

CTO Hire Fractional CTO Angel Investor Public Relations 171

Startup Professionals Musings

DECEMBER 1, 2010

What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Evangelism marketing is an advanced form of word of mouth marketing (WOMM), now largely replaced by Facebook and Twitter.

CTO Hire 227

CTO Hire Fractional CTO Startup Angel Investor 227

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

It’s often said that you shouldn’t talk about price during customer development interviews. If you want to scale faster you’ll need venture funding, both because of the anemic revenue, and because otherwise you can’t afford to advertise. Again, like shared hosting companies.) This is a hard slog.

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

crowdSPRING Blog

APRIL 25, 2014

The Ultimate List of Customer Development Questions – crowdspring.co/1nHT6tS. The Ultimate List of Customer Development Questions – crowdspring.co/1nHT6tS. The image above is a piece of cycling awareness street art created by Peter Drew , an artist based in Adelaide, Australia.

Social Media 92

Social Media Small Business Design Media 92

crowdSPRING Blog

JUNE 6, 2014

Customer Development 101) – crowdspring.co/1pNIOcD. Crowdsourcing Your Way To What Customers Really Want | Fast Company – crowdspring.co/1oNJIZp. Customer Development 101) – crowdspring.co/1pNIOcD. How to become a mentor – crowdspring.co/RVMhdc.

Social Media 94

Social Media Small Business Design Software Review 94

YoungUpstarts

APRIL 21, 2013

Such direct experiences allows one to test critical “leap-of-faith” assumptions about what customers like and dislike. Customer development (the understanding of customer needs) must be married to agile development (a process which drives waste out of product development).

Lean 193

Lean Technical Review North America Startup 193

David Teten

APRIL 1, 2021

Almost every private equity and venture capital investor now advertises that they have a platform to support their portfolio companies. Welsh, Carson, Anderson, and Stowe advertises that “60% of WCAS XII portfolio companies benefit from repeat management.” Customer Development.

Private Equity 78

Private Equity Venture Capital Portfolio Equity 78

crowdSPRING Blog

MARCH 15, 2013

Bad Customer Development Questions and How to Avoid My Mistakes – [link]. Bad Customer Development Questions and How to Avoid My Mistakes – [link]. Facebook Newsfeed Advertising: Why We Won’t Do That Again | MarketingProfs – [link]. Crowdsourced Workforces Rising | Xconomy – [link].

Social Media 105

Social Media Small Business Design Media 105

Steve Blank

JUNE 12, 2020

This was followed by an 8-minute slide presentation describing their customer discovery journey over the 10-weeks. All the teams used the Mission Model Canvas , (videos here ) Customer Development and Agile Engineering to build Minimal Viable Products, but all of their journeys were unique. He runs H4X Labs.

Oakland 301

Oakland Asia Lean Video 301

YoungUpstarts

OCTOBER 12, 2012

This points to a fundamental disconnect between established companies and the customers they’re trying to reach. Executives from powerhouse advertisers like Walmart, Unilever, Coca-Cola, and others are pushing Facebook for access to more user data. And yet the firm is having substantial problems monetizing its business.

Social Media 164

Social Media Media Marketing Software Review 164

SoCal CTO

JUNE 9, 2010

Facebook is about to try to dominate display ads the way Google dominates text ads - Chris Dixon , May 15, 2010 It is customary to divide online advertising into two categories: direct response and brand advertising. Through advertising or direct sales, these sites harvest intent. they have purchasing intent ).*. Here’s why.

Fractional CTO 248

Fractional CTO Startup Venture Capital Cofounder 248

YoungUpstarts

DECEMBER 9, 2013

He adds: “All that you have to do is exceed your customers’ expectations, not by a huge margin, but just enough so that they’re pleasantly surprised. That’s where word-of-mouth advertising begins. When you hit that point, there’s a multiplier effect to the investment you make to secure the customer.

Customer 170

Customer Technical Review Florida Cofounder 170

Startup Lessons Learned

NOVEMBER 7, 2008

Finally the day came, we unleashed the landing page, emailed our existing customers, and started advertising online. If you cant find any , maybe that means you havent figured out who your customer is yet. And if you dont know who your customer is, perhaps some customer development is in order?

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Steve Blank

JULY 13, 2009

The only difference between us and the Internet bubble that would follow was that we did branding on the cheap by creating our image with public relations, whilethe dot-bomb era was to do it by spending enormous sums on advertising (those large venture rounds had to get spent somewhere.) Hindsight is wonderful. We all know how that ends up.

Silicon Valley 122

Silicon Valley Product RSS California 122

Steve Blank

JUNE 7, 2019

Followed by an 8-minute slide presentation follow their customer discovery journey over the 10-weeks. All the teams used the Mission Model Canvas , Customer Development and Agile Engineering to build Minimal Viable Products, but all of their journeys were unique. All the presentations are worth a watch. Team: Panacea.

Oakland 266

Oakland Lean SBIR Afghanistan 266

Steve Blank

MARCH 19, 2009

Since this was the marketing department, I was going to be planning to spend some advertising and public relations dollars. Now I had happy and surprised customers walking around with paid advertising for my company. Who did they think were the leaders in the color graphics board and monitor market? What reviews did they trust?

Silicon Valley 185

Silicon Valley RSS Software Review Technical Review 185

Both Sides of the Table

APRIL 15, 2010

I think the best solution for the social networking era is “in-stream&# advertising. It offers Internet radio targeted advertising and is growing really well. My take was that this follows three trends: a) customer involvement in product design, b) mass customization [e.g. But I made it for a reason.

Venture Capital 271

Venture Capital Affiliate Valuation San Francisco 271

Steve Blank

APRIL 20, 2021

Shawn immediately said the name I had given the four steps was confusing – I had called it market development – he suggested that I call it Customer Development – and the name stuck. It’s easy to simply buy customers, but only real value makes them stay.

Product 436

Product Viral Channel San Francisco 436

Steve Blank

FEBRUARY 27, 2012

The art of entrepreneurship and the science of Customer Development is not just getting out of the building and listening to prospective customers. He got my attention when he said, “following your customer development stuff is making my company fail.” “Business model? It’s understanding who to listen to and why.

Customer 325

Customer Business Model Customer Development Startup 325

Steve Blank

OCTOBER 4, 2010

In 1998 Goto.com , a small startup (later Overture, now part of Yahoo ! ), created the pay per click search engine and advertising system and demo’d it at the TED conference. Filed under: Customer Development , Market Types , Marketing. Tags: Customer Development Market Types Marketing. Lieberman 2007.

Silicon Valley 317

Silicon Valley Differentiation United States Customer Development 317

Steve Blank

APRIL 9, 2009

To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.),

Silicon Valley 259

Silicon Valley Technical Review RSS PR 259