Remove Advertising Remove Employee Remove Naming Remove Product Name
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Trademark Registration Process — Do it Yourself or Hire an Attorney?

Up and Running

Ideally, the trademark registration process should begin as soon as you’ve narrowed down a selection of possible marks, including business or product names, logos , and slogans. When is it time to apply for a trademark.

Hiring 133
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Why Some Startups Win

Steve Blank

But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. It wasn’t that I had somehow inherited dumb employees. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.),

Startup 328
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20 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. 1-Conveyed an idea based on a product. We came up with our product name before our company name. Our product is Sgt.

Naming 95
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How To Get Past Buzzwords And Make Better Hires

Transformify

A growing body of research shows we make a bunch of snap judgments starting just with people’s names–and continue from there. One widely cited study found that candidates with white-sounding names but otherwise identical résumés were 50% more likely to be called in for an interview.

Hiring 40
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10 Tips for Startups and Small Businesses on Naming Your Company

crowdSPRING Blog

Naming your company can be challenging and time consuming. If you need help or simply don’t have the time (it took us nearly 50 hours to name “crowdSPRING&# ), you can leverage crowdSPRING’s community of more than 64,000 designers and writers to come up with your company name or a product name.

Naming 120
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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

Department Mission Statements – What am I Supposed to Do Today It wasn’t that we somehow had inherited dumb employees. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), Titles are not the same as what your job is. This is a big idea.

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Branding Secrets Of The World’s Best Brands

crowdSPRING Blog

The name of your company and your logo are two creative elements of your brand, but your brand is much more than the name and logo. A Brand Should Have A Good Name and Logo. A strong company (or product) name is easily recognizable and is important to good branding. image credit: Ludwig Gatzke ).

Naming 123