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What fractional CMOs can do for small businesses

Duct Tape Marketing

What fractional CMOs can do for small businesses written by Editor read more at Duct Tape Marketing. One of the greatest ways to do so is hiring a CMO or Chief Marketing Officer, an experienced, result-driven executive responsible for all your marketing efforts. A fractional CMO is basically a part-time version of this position.

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HOW TO: Hire the Perfect CTO

mashable.com

This is especially true when it comes to tech companies hiring the wrong chief technology officer. Today, CTOs are multi-taskers that aren’t just coders locked in some basement — they play a vital role in a tech company’s strategic plan and growth. Lisa Nicole Bell , Inspired Life Media Group.)

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Social Networking and Business Value

SoCal CTO

Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). Does advertising work in the social networking world? Majid Abai, CEO of Pringo Majid Abai is the Chief Executive of Pringo, Inc. What are the risks and rewards?

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Should You Share Equity with Consultants?

www.inc.com

Technology | Thursdays. Leadership & Managing | Tuesdays. LEADERSHIP & MANAGING. Leadership. Advertising. TECHNOLOGY. Should You Share Equity with Consultants? Science and Technology Technology. Start-up | Mondays. Small Business Success | Mondays and Thursdays. Finance | Tuesdays.

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Are You Putting Your Rock Star Customers To Work?

YoungUpstarts

If you can harness the knowledge, natural enthusiasm, and peer influence of your very best customers — I call them “Rock Star” customers — they’ll market, sell, and help develop breakthrough products for your firm better than your internal resources can do, and often at a fraction of the cost. Wrong message, wrong audience.

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What is Sweat Equity Worth?

www.entrepreneur.com

Run & Grow Run and Grow Your Business Home Human Resources Leadership Innovation Growth Strategies Business Management Travel Innovation Play Video Docstocs Jason Nazar on Fostering Innovation (Video). Unique contribution: Does he or she bring specialized knowledge, skills, leadership ability or experiences that you don't have?

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How to Hire a Chief Technology Officer

www.inc.com

500|5000 Conference Honorees Resources Press Apply 2011 ); Topics > Leadership and Managing > Human Resources > Job Descriptions > How to Hire a CTO When its time to add a technologist to your slate of executives, what are the best practices to follow? Some companies have a CTO focused on operations under the CIO.