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Google Analytics Health Check: Is Your Configuration Broken?

ConversionXL

Is PPC data showing in Google Analytics? Is site search tracking turned on? Is the office IP address filtered out? Are the IP addresses of your affiliates filtered out (agencies, freelancers, etc.)? Is your home IP address filtered out? Are the IP addresses of remote employees filtered out? Filter Creation.

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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

Click fraud occurs when a pay-per-click advertisement is clicked on by a user with malicious or disingenuous intent. Juniper Research estimates that click fraud cost advertisers $42 billion in 2019. Juniper Research estimates that click fraud cost advertisers $42 billion in 2019. How click fraud works. Competing businesses.

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The 7 Unholy Lies Your Analytics Are Telling You (and How to Discover the Gospel Truth)

ConversionXL

The simplest fix is to set up IP filters to see what your GA data looks like with your computer’s site visits taken out. This can make everything from your email and paid ad campaigns to your organic search traffic show up as direct traffic in your GA dashboard. utm_medium: email. utm_campaign: JulyNewsletter.

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6 PPC Tactics for Account-Based Marketing Campaigns

ConversionXL

PPC campaigns continue to become increasingly well-targeted. One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy. This post gives you six tactics to help execute PPC campaigns as part of an ABM strategy. PPC for ABM) begin.

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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

Paid tools can help you figure out what people are searching for, which we’ll list later. Tools for IP-targeted ads: MRP ; Terminus. Use intent to add an extra layer to this data by researching information or triggers that signal a target account is interested in your product. Tools for sending physical assets: PFL ; Sendoso.

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Top 4 Content Marketing Metrics

Duct Tape Marketing

c) create individual landing pages for any advertising or PPC campaign that directs back to your homepage. New Users are the number of people viewing the site for the first time (or for the first time on their particular IP address) while returning users are returning to view your content again. Organic Search Sessions.

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The Definitive Guide To (8) Competitive Intelligence Data Sources!

Occam's Razor

Feel better? : ) When should you start doing paid search advertising for tours to Italy for 2011? What is your "share of search" in the netbook segment compared to your biggest competitor? Where to do display advertisements to ensure you get in front of men considering proposing to their girlfriends (or boyfriends)?

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