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How to Pick the Right Name for Your Business

mashable.com

How to Pick the Right Name for Your Business. There are endless paths to take when brainstorming your new business name. But for many small business owners and entrepreneurs, the naming process is fraught with uncertainty and doubt. Your business name sets the tone for all that follows. Opt for a descriptive name.

Naming 97
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Lessons Learned: The engineering manager's lament

Startup Lessons Learned

But we were cutting corners in the development methodology as well as in the code, in the name of increased speed. a is name, b is address, and c is tax percentage. Even worse, agile wasnt really helping me ship higher quality software. We were using it to get features to market faster, and that was working well.

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Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

So instead of just being the department that makes pretty pictures or the department that spews out advertising or that makes cold calls or that tries to convert customers using all manner of collateral material, marketing the function actually becomes that which builds and creates customers, which we’re now calling audiences.

Cost 38
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Startup Investor Makes a Deal: Engineers for Equity

mashable.com

Kayweb is named for its majority owner, the design and development firm Kayserian founded in Australia seven years ago. That company, which now has a client list of more than 200 companies and additional offices in the Philippines and New York, takes on the startup projects that Kayweb Angels selects. All Rights Reserved.

Equity 74
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Behind Every Great Product

SVPG

Kate is now a product leader at Shutterstock in New York City. Sales was nervous that this idea of a self-service advertising platform would diminish the value of what the sales team was trying to sell. Some were just plain uncomfortable with advertising. GOOGLE ADWORDS – Jane Manning.

Product 60
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How To Close The Books on Your Startup

mashable.com

And if you have been using a fictitious business name, you’ll need to file an abandonment form. How to Register Your New Business Name. How to Promote and Advertise Your Mobile App. Advertising. With more than 20 million unique monthly visitors, Mashable has one of the most engaged online news communities.

LLC 68
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9 Tips for Raising Startup Funds on AngelList

mashable.com

If you can name drop big customers, do that too — you want your profile to look impressive. Nobody cares that you got covered in TechCrunch , or that The New York Times blog picked up your press release. Advertising. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco.