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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. In this article, we’ll talk about some less saturated digital advertising strategies you can use to get ahead. We’ll also show you what it takes to create advertising that gets people to act. Who are your competitors?

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27 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. After a quick google it became clear that this was the name for our new agency. 2- A name that came to my mind.

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The Problem is the Advertising, Not the Ad Blocker

crowdSPRING Blog

After all, the clever little extensions that give the rest of us a faster, cleaner, less irritating web experience are eating away at ROI for advertisers and revenue for publishers. The fact of the matter is that traditional digital advertising space, whether ad blockers are a thing or not, is simply not as valuable as it used to be.

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Five common misconceptions about building a startup in New York City

This is going to be BIG.

It’s really difficult for me not to get into the thick of discussions about whether or not you can and/or should build a company in New York City. If your first resort when you have trouble raising money is to complain about New York on a tech blog, you’re really doing yourself a disservice in the relationship building area.

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Leaving Government for the Private Sector – Part 2

Steve Blank

Often companies will put you on their advisory board just to use your name and image (and not really want your advice). Boards : The term “board” can mean two very different things in the commercial world – an Advisory Board versus a Board of Directors. An Advisory Board provides advice. It has no legal role in the company.

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Pick the Perfect Name for Your Startup

mashable.com

Frances McInnis is a journalist and crossword enthusiast based in New York City. Anyone who has sat stymied with their cursor blinking in a “username” field knows that coming up with a name is harder than you’d think. We talked to bloggers, social media gurus, linguists and naming experts (yes, they exist!)

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What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

I will always remember fondly my coffee meeting 5 years ago with my friend Sam Rosen in New York City shortly after Hurricane Sandy. Sam began drawing out plans for a new way to provide storage after he had horrific experiences with traditional storage after the storm. were more distributed.