Affiliate Aggregator Management Portfolio 
Both Sides of the Table
APRIL 4, 2011
You Manage What you Measure. One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. Or they go in the opposite direction and spend too much time capturing & measuring data that isn’t used to make management decisions. On measurement.
David Teten
DECEMBER 3, 2019
However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, due diligence, negotiation, monitoring, portfolio acceleration , reporting, and. 1) Manage the firm . This is harder than it sounds.
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Occam's Razor
AUGUST 12, 2013
The outcome in either scenario is a restructuring of the organization that is exquisitely geared towards taking advantage of portfolio optimization. At this point you should educate your management team on this specificity. " You can even get great first-step guidance about how to rebalance your portfolio from that last column.
Occam's Razor
AUGUST 9, 2016
You'll see in an instant the very cool things you can track and analyze… With a little bit of smart tagging you can track your internal promotions ( buy one Make America Great Again hat and get one Stronger Together hat free! ), transactions with coupon codes, affiliate sales and more. Very nicely summarized above. Take a break.
Occam's Razor
SEPTEMBER 29, 2009
Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ You can measure this at an aggregate level, or you can measure it just for your campaign traffic. Now if I were the Brand Manager for the Jessica White line then I would rejoice! I think we have established that. So there you go.
Occam's Razor
APRIL 21, 2014
Finally, and only lastly, I blame the management teams. They have still not embraced the strategy for optimizing for marketing portfolios and still obsess about optimizing silos (they learned this from their TV, Print etc. Tag Management. Get a tag management tool. If you have a lot of them, aggregate them up.
Occam's Razor
MARCH 23, 2010
When it comes to proving which campaigns are better and which numbers to report to the management what will you do? But even if 110% of the signs point to that first make sure you have aggregated all the marginal gains. Here are some reasons: ~ It is really really hard to make sure you have implemented one tool correctly.
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