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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Bo Bennett once said, “Affiliate marketing has made businesses millions and ordinary people millionaires.”. Of course, affiliate marketing has this mysterious aura about it. What Is Affiliate Marketing? Some people confuse affiliate marketing with referral marketing. You start with two affiliates: Kim and Jim.

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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. via B2B Marketing Alliance ]. Be aware of mobile subject line character restrictions. Mobile-friendly design. 81% of all emails are opened and read on mobile devices.

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Increase Repeat Purchases with Cohort Analysis

ConversionXL

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. mobile purchasers). Where loyal customers come from is important for social media management , ad placement, partnerships, affiliate links , media features, etc. The second relies on retention. The second type is winning.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. Point Nine Capital uses Qwilr to create modern, mobile-native collateral. It sounds simple; however, very few asset managers actually do it.”

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Web Analytics 2.0 Book: In Stores Now!!

Occam's Razor

Chapter 9 Emerging Analytics: Social, Mobile, and Video. Mobile, twitter, blogs, videos etc are just so darned hard to measure and so much changes every few hours that I had to really really work hard to find the essence of each and then make specific practical measurement recommendations that will stand the test of time.

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Startup Tools

steveblank.com

I know that in B2B world you are dead in the water without CRM tool… We are using our own stuff – [link] Reply Josh , on February 28, 2011 at 12:12 am said: Thank you for all the great links, how can i get an invite to quora? Simple editing. Reply Jarek , on February 27, 2011 at 11:51 pm said: What about CRM?

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How to Come Up with More Winning Tests Using Data

ConversionXL

Let’s say you run a B2B site, and drive your visitors toward a quote request page. B2B and B2C. SaaS, ecommerce, lead gen, affiliate models. Note: You must look at the one device category at a time – so apply a device segments first: desktop only, tablet only and mobile only.