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Cannabis Marketing Without Paid Ads: How to Do it Right

Up and Running

unpaid) channels can be a goldmine for cannabusinesses today— if you know how to do it correctly. This article will discuss how to conquer the following unpaid channels to enjoy serious returns and long-term profitability from your cannabis advertising efforts: Search Engine Optimization (SEO). Affiliate Marketing.

SMS 101
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UTM Parameters: A Complete Guide for Traffic Attribution

ConversionXL

results) to the correct traffic source to compare the performance of marketing activities across various channels. If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? How are they arriving at our website? utm_medium.

Analytics 118
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5 Hot Ecommerce Trends to Watch

mashable.com

However, some individuals or small businesses have found success through affiliations with major retailers. Andrasick says, “Smaller stores aren’t saddled with anachronistic organizational structures that segment a business by channel, such as store, catalog or digital.”. Apple Removes Green Certification From All Products.

eCommerce 101
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Excellent Analytics Tip #13: Measure Macro AND Micro Conversions.

Occam's Razor

They might be there to look at your latest Blog Post, etc. You'll measure multi-channel impact, well beyond your website. Social Media Metrics / Blog Success: Social media sites are tricky because many traditional analytics tools and mindset fail at identify first what to measure and then at data capture.

Analytics 121
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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

Identify gaps in our content/engagement/channel strategy on the web, 2. If you are in the See or Think consideration stages, there are plenty of engagement points for you (marked in green and orange respectively). Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things.

Framework 163
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Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

The reason Direct traffic is a beloved of mine is that it represents (checkout the sweet contextual – red and green – numbers above): 1. See this blog post for troubleshooting guide & detailed instructions: Debug Your Tracking Code. Visit 2: Came from Affiliate Campaign click. People familiar with your brand.

Analytics 122
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Transcript And MP3 Of My $180,000 Website Flipping Presentation

Entrepreneurs-Journey.com by Yaro Starak

Here’s the text transcript as a blog post (warning – this is 40+ pages long!). Who here knows of my blog, www.Entrepreneurs-Journey.com? I’ve been blogging for four years, and this talk has very little to do with blogging, but that’s how I’ve established my business and built up a profile online. Hi everyone.