Remove Affiliate Remove Campaign Remove RSS Remove Web
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Web Analytics Technical Implementation Best Practices. (JavaScript Tags)

Occam's Razor

So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags. Often the job of implementation is left to the friendly neighborhood IT person and your web analytics vendor. 7: Redirects, be aware of them. #

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

I believe it is the new form of RSS – the place people go to find out what is happening in the latest news. I covered that topic in my Twitter is RSS post. Twitter is better than RSS – it’s “curated RSS.&# The stream is limited in length and therefore people share links. Enter RingRevenue.

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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?

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36 places where you can submit your startup for some coverage

blog.traindom.com

Traindom Traindom Customer Login Sign Up Affiliates Support Information Marketing Conversations 36 places where you can submit your startup for some coverage October 4th, 2010 § 45 Photo used under Creative Commons from theparadigmshifter So you have a new startup company and want some coverage. Next Web App 25. Wwwhatsnew 12.

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Top 30 Startup Technology and Product Posts for September 2010

SoCal CTO

Why Every Entrepreneur Should Write and 9 Tips To Get Started - OnStartups , September 27, 2010 "The best part of blogging is the people you will meet"- Hugh MacLeod repeating wisdom from Loic Lemeur to me at the Big Pink at 2 am in South Beach after the Future of Web Apps 2008. Simply put, there is no market for RSS.

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Web Analytics Segmentation: Do Or Die, There Is No Try!

Occam's Razor

Many paid web analytics clickstream analytics tools, even today (!), Web Analytics , the other wonderful free WA tool, had advanced segmentation from day one. And as recently as two weeks ago I stressed the importance of effective segmentation as the cornerstone of the Web Analytics Measurement Framework. Television campaigns.

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Finding your One Metric That Matters

leananalyticsbook.com

This is the typical transaction funnel that anyone who’s used web analytics is familiar with. Someone clicks on a banner, pay-per-click ad, or affiliate link. Because of this, some companies run campaigns to artificially inflate download numbers using mercenaries. Skip to navigation. Skip to main content. Skip to footer.

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