Remove Affiliate Remove Conversion Remove CPA Remove Web
article thumbnail

7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. CPM Calculator CPA Calculator Website Optimization ROI Calculator. Adding to this pressure, social media conversion rates are low relative to other marketing strategies. Web Analytics. ); //. Conversion & ROI.

article thumbnail

Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

Search will remain big but stream is an increasing method of discovering information and therefore driving web traffic. They already had a completed product and a distribution deal with the largest affiliate network company, Commission Junction. The affiliate networking market alone is about a $2 billion industry now.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). But how do we distribute credit for the conversions across all those channels? Hurray, hurray! • It is sweet.

Channel 161
article thumbnail

UTM Parameters: A Complete Guide for Traffic Attribution

ConversionXL

Traffic attribution identifies which sources drive visitors to a web property. And it’s impossible to credit a conversion to the correct source without first knowing how a visitor got to a website. In other words, the foundation of conversion attribution is traffic attribution. Why are UTM Parameters important?

Analytics 118
article thumbnail

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business

Occam's Razor

Oh, and everything has a CPA (not just your paid search or display/banner ads). Kill things that don't have an optimum CPA. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Standard metric in every web analytics tool worth anything.

Metrics 151
article thumbnail

Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. Go to the Reporting section of our Store Demo account, click on Conversions in the left nav, then Ecommerce, and now Overview.

article thumbnail

Three Amazing Web Data Analyses Techniques For Analysis Ninjas

Occam's Razor

Compute Actual Cost Per Acquisition Post-Facto Including Micro-Conversions. From this post: Improve Search Marketing Conversion Rates through Email Registration. CPA might sound huge (or not depending on your margin), but on the surface it seems a lot. An immediate implication is that if at a CPA of $16.7 Stay with me.

Web 87