Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). micro-conversion). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. Oh, that makes sense.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.

Analytics 60

Analytics Metrics eCommerce PPC 60

Austin Startup

AUGUST 10, 2017

We invest in protocols that meet our quantitative and qualitative metrics. 3) Rebalancing — we rebalance portfolios monthly. Josh runs a series of Capital Factory-affiliated venture funds and is the most active early stage investor in Texas since 2013, according to Pitchbook. PPPS, we’re also hiring a blockchain engineer.

Technical Review 48

Technical Review Cofounder Technical Cofounder Austin 48

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. Another thing people forget is to measure the overall impact, beyond simple conversions.

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. If you don't kill 25% of your metrics each year, you are doing something wrong. Here are some reasons: ~ It is really really hard to make sure you have implemented one tool correctly. our measurement strategies 2.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." " Another example is: "I recommend a shift of $150k from our Display budget to our Affiliate budget to increase profitability of our purple pants." Site Conversion Rate. " Kisses. Angels singing!

Analytics 140

Analytics Web Metrics DC 140

www.vccafe.com

MARCH 11, 2013

Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? affiliate and referral marketing on the web. GetSatisfaction - conversations between companies / customers. VC Portfolios. Startup Foundry tools list. Small Business tools list. Lean Startup Circle â?? Google Group for startup advice. worth reading as well.

Software Review 53

Software Review Technical Review Startup 53

Occam's Razor

JANUARY 9, 2012

If you are doing lame stuff, why try harder in an analytics context by asking for Economic Value or Visitor Loyalty or Conversation Rate or a thousand other super powerful and insightful metrics ? All while constantly optimizing your portfolio via controlled experiments. Fill it with the best web metrics to measure success.

Marketing 140

Marketing Analytics Web Channel 140

Occam's Razor

OCTOBER 22, 2008

You think All Visits and Overall Conversion Rate gives you insights. On you left are the Dimensions (customer & campaign attributes) and Metrics (numbers, key performance indicators) you can choose to create custom segments of your own. Pick up Keywords and drag it on to the the Dimension or Metric box. Branding baby!

Analytics 105

Analytics Web Search Non-Compete 105