Both Sides of the Table

APRIL 4, 2011

One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. How many through affiliate deals? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. to $1.10) and you can focus on improving conversion (i.e.

Metrics 346

Metrics Startup Acquisition SEM 346

Austin Startup

AUGUST 10, 2017

3) Rebalancing — we rebalance portfolios monthly. Josh runs a series of Capital Factory-affiliated venture funds and is the most active early stage investor in Texas since 2013, according to Pitchbook. This is exponentially more arduous when combined with cold storage. PPPS, we’re also hiring a blockchain engineer.

Technical Review 48

Technical Review Cofounder Technical Cofounder Austin 48

VC Adventure

APRIL 7, 2020

But we’re encouraging all of the companies in the Foundry portfolio to take a step back and consider whether they truly qualify for the program and whether their participation will save jobs and result in the business being less threatened by the crisis. We thought that it was important to share it more broadly.

SBA 118

SBA Balance Sheet Programming Portfolio 118

Duct Tape Marketing

APRIL 14, 2022

So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B. I, I think there is this convert urgents where affiliate marketing was a model that used technology to, to work with partners at scale. You say you'll pay me 10 bucks. I'll promote.

Marketing 87

Marketing Affiliate Channel Software Review 87

Up and Running

AUGUST 1, 2016

There are tons of options when it comes to making money from your blog, such as affiliate partnerships, producing ebooks, offering online courses and webinars. You can list your services on sites like Upwork, 99Designs, or any of the number of other freelance sites available to help build a portfolio and a client base to start.

Design 60

Design Demand Finder Cost 60

Duct Tape Marketing

NOVEMBER 11, 2021

Helpful affiliate tools: Referral Candy , Referral rock. Success story features Q and a sessions with successful business leaders, keynote presentations, conversations on sales marketing. I mean, if you think about affiliate deals, they're kind of, Hey, you know, send somebody our way, use this referral link and you get 20 bucks.

Affiliate 94

Affiliate Advisory Board Networking Programming 94

Startup Lessons Learned

MAY 15, 2020

You can listen to our conversation on Apple Podcasts , Google podcasts , or wherever else you like to download podcasts. You can find my conversation with Mark in that format below. Here's my conversation with Mark Cuban. We'd had conversations, not knowing that that game was going to be played that night.

Dallas 68

Dallas Employee Government Social Media 68

Hippoland

AUGUST 8, 2018

Although you can make more money by running per-click or per-action ads on a per conversion basis, it’s also a lot harder to bring about these actions. In particular, one thing to consider if you’re trying to make money off affiliate ads is to think about how unique the product/service is in the ads you’re running.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

Although you can make more money by running per-click or per-action ads on a per conversion basis, it’s also a lot harder to bring about these actions. In particular, one thing to consider if you’re trying to make money off affiliate ads is to think about how unique the product/service is in the ads you’re running.

Founder 48

Founder Sales Cycle Affiliate Retention 48

The Next Web

DECEMBER 19, 2013

I overheard this interesting conversation at the Flippa HQ the other day. Whether it be through advertising, selling your own services and products or becoming an affiliate for someone else’s product, precious digital real estate can help you earn more money. To grow your online portfolio? It’s all set.”. Over to you.

Sweden 139

Sweden Affiliate Australia Portfolio 139

David Teten

DECEMBER 3, 2019

However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, due diligence, negotiation, monitoring, portfolio acceleration , reporting, and. If you have one, please contact me. 7) Negotiate .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

YoungUpstarts

JUNE 23, 2016

You can, for instance, create some type of referral or affiliate program where members get a commission or free stuff for bringing new consumers on board. Be a conversation starter and promptly answer customer enquiries. There’s lots of reasons, such as because they think your company is awesome and want to share it with others.

SEO 100

SEO Social Media Hosting Affiliate 100

Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). But how do we distribute credit for the conversions across all those channels? From a Venn -diagram. It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

JULY 1, 2008

conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. In blue below is the typical direct conversion impact and in red it a very large area that we almost always ignore quantifying. It's a tall order, but after two years of blogging why stop now. : ).

Analytics 116

Analytics Conversion Campaign Redemption 116

Austin Startup

DECEMBER 12, 2017

The leadership team combines deep operational expertise within the technology sector along with extensive strategic advisory experience to deliver unparalleled value to its investment portfolio.

Dallas 48

Dallas San Antonio Houston Texas 48

Occam's Razor

SEPTEMBER 19, 2011

We have to have a robust Affiliate network. Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels. Maybe it is Affiliate and Paid Search. The company truly has a portfolio strategy when it comes to marketing. Do the best you can.

.Net 119

.Net Campaign Channel Analytics 119

Austin Startup

OCTOBER 10, 2017

But, the wealth symbols among the ATX tech crowd is the currency of “hottest” deal affiliation, as gauged by: who was on the founding team of which post- Trilogy or - Tivoli hit? On the university front, the DFW area has strong portfolio of higher education resources aimed at entrepreneurship.

Dallas 60

Dallas Austin Texas Cofounder 60

Campus Entrepreneurship

APRIL 24, 2012

PDT renamed itself Building Markets (the name transition says it all) and even created a spin-out for-profit affiliate called Anchor Chain to leverage the private sector in advancing its mission of building local supply chains. Scott Gilmore at Peace Dividend Trust (PDT) is a case in point. Measurement is no longer optional.

Honduras 39

Honduras Rwanda Afghanistan Dividend 39

Occam's Razor

JULY 22, 2013

micro-conversion). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. Why is it that your Affiliate program is targeted only to the bottom of the Do stage? The company obsesses about conversion rate. Or perhaps you want to create a wishlist (boom! Oh, that makes sense.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

AUGUST 9, 2016

Go to the Reporting section of our Store Demo account, click on Conversions in the left nav, then Ecommerce, and now Overview. Here's the official definition: A value close to 0 indicates that this channel functioned primarily as the final conversion interaction. The last column. It is painful. In that row click on Source/Medium.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ I wanted to put this as #3 because if it were a "conversion" campaign then it would not be a "branding" / feel good campaign. Another thing people forget is to measure the overall impact, beyond simple conversions.

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

JULY 18, 2011

To not have it as an active part of your marketing portfolio is sub-optimal. Analysts will almost always measure emails sent, and will often measure some type conversion signal. But it is rare that we obsess about what happens between the email click and the possible conversion. Every fiber of your being.

Metrics 137

Metrics Campaign Email Marketing 137

ReadWriteStart

NOVEMBER 30, 2020

You’ve likely heard the advice to “diversify your portfolio” of investments. Affiliate links. Similar to advertising, you could host affiliate links. Obviously, you’ll have to consider the costs of these strategies as well; additional revenue streams often require more time and money to keep going. Step 4: Consolidate.

Revenue 127

Revenue Startup Affiliate Advertising 127

Transformify

FEBRUARY 1, 2019

Show respect to your mentor by keeping the conversation within their own time. Quite often, the first customers are other portfolio companies which are more tolerant and open to providing feedback which is essential in the early days. Affiliate or Referral Programs. Affiliate or referral programs work in two ways.

Affiliate 49

Affiliate Equity Valuation SEO 49

Occam's Razor

DECEMBER 12, 2011

But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. So extract the # of conversions, import into Excel, add a column for Cost, do the math, sing or weep (based on what the data says!:)). As a small business I recommend… Macro Conversion Rate.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

MARCH 23, 2010

You'll need a portfolio strategy (from my book Web Analytics: An Hour A Day , Page 235): Here are two blog posts that comprehensively outline why multi channel analytics is important, what the problems are and a portfolio of 11 solutions you can deploy: Multichannel Analytics: Tracking Offline Conversions.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

JANUARY 10, 2011

You don't necessarily need an MBA, but if you can't have a intelligent business analysis conversation you won't be effective. Here is the only way to succeed at web analytics: Identify the business macro and micro conversions. Torture everyone to identify economic value of non-revenue micro conversions.

Analytics 120

Analytics Web Agile Campaign 120

Occam's Razor

JUNE 6, 2011

There are free sources like Conversion University (video, audio, more). You have a publicly available portfolio of your work, no matter how small or basic. Spending four hours a day tweeting and getting into loads of "conversations." Try other conferences: Search, Affiliate, Direct Marketing, etc. think breadth.

Analytics 125

Analytics Web Salary Non-Compete 125

Occam's Razor

OCTOBER 22, 2008

You think All Visits and Overall Conversion Rate gives you insights. Most search portfolios (Search Engine Marketing or Search Engine Optimization) have a unhealthy obsessions with our brand terms. While they form a much smaller % of my overall Visits, Visitors on my brand terms form a nice % of my overall conversions.

Analytics 105

Analytics Web Search Non-Compete 105

Occam's Razor

JANUARY 9, 2012

If you are doing lame stuff, why try harder in an analytics context by asking for Economic Value or Visitor Loyalty or Conversation Rate or a thousand other super powerful and insightful metrics ? All while constantly optimizing your portfolio via controlled experiments. You can try the offer with just one affiliate or some Bing ads.

Marketing 140

Marketing Analytics Web Channel 140

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." " Another example is: "I recommend a shift of $150k from our Display budget to our Affiliate budget to increase profitability of our purple pants." Site Conversion Rate. All data in aggregate is crap.

Analytics 140

Analytics Web Metrics DC 140

www.vccafe.com

MARCH 11, 2013

affiliate and referral marketing on the web. GetSatisfaction - conversations between companies / customers. VC Portfolios. Custora â?? customer retention, churn reduction, lifetime value. free/cheap web customer relationship mgmt software. Highrise â?? small business CRM. Zferral â?? marketing automation software. SnapEngage â??

Software Review 53

Software Review Technical Review Startup 53

Both Sides of the Table

OCTOBER 31, 2011

VC Delta is scraping websites of VCs and Tweeting when they add new portfolio companies to their websites making it easier to track when other VCs are doing. talk about their Twitter integration and how you can use Twitter analytics to better monitor social media conversion on marketing campaigns. Augmented Data.

Florida 324

Florida API Seattle Semantic 324