Occam's Razor

JULY 22, 2013

If you want to grow your business, you are going to need content/engagement points for the See stage (the widest possible addressable audience) and for the Think stage (fill up your funnel at the very top, convince people early, build relationships, convert higher at a cheaper acquisition cost). Let's look at the original picture again.

Framework 163

Framework Marketing Metrics Audience 163

Entrepreneurs-Journey.com by Yaro Starak

MARCH 25, 2011

If you’re brand new to Internet marketing and you don’t know your PayPal’s from your Clickbanks, or your PPC from your SEO, eBay is definitely a great place to learn some basics. Like eBay you can make money selling secondhand items in community sites if you can find a way to source product at cost or below.

Affiliate 111

Affiliate Internet Software Review Advertising 111

ConversionXL

FEBRUARY 26, 2020

If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity. If there’s a cost associated with running a campaign (i.e.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

AUGUST 28, 2006

(While it is absolutely possible to apply this metric to a lead capture process, or other websites processes, for reasons of absolute clarity and maximum impact this post will focus purely on the metric in the ecommerce world.). In my personal experience at different companies I have seen it between 25 to 55%.

Metrics 98

Metrics Analytics SEM Campaign 98

Occam's Razor

AUGUST 12, 2013

Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? It is not possible to force people down that path!

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

JULY 1, 2008

But the rest probably got what they were there for and your website was helping them by doing all those "jobs" as well, along with pure ecommerce. Your ecommerce website is helping people who will only do research online and then buy stuff in a store. Ok ok some of them puked and bounced. Sounds convenient.

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But they don't realize the cost. Typically this will apply to Paid Search, Affiliates, Email Marketing, Social Media, and Display campaigns. Earn more affection. strategies). I blame their entrenched thinking.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

MARCH 20, 2015

Zalando has seen huge growth in Europe, overtaking many established, big ecommerce companies. If it would take too long (more than 4-6 weeks), you need to re-evaluate the cost of your time. ecommerce site) – the order in which the search results are presented is typically far more important than the search itself.

Analytics 48

Analytics Texas Conversion Mobile 48

Occam's Razor

MAY 18, 2010

This would include campaigns you run, like pay per click marketing (PPC), email, affiliate deals, display / banner ads, facebook marketing campaigns. If you do your analysis right you can lower cost (by identifying and eliminating the losers!) Coupon affiliates. "Social to your website. " Bam! Paid search.

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." " Another example is: "I recommend a shift of $150k from our Display budget to our Affiliate budget to increase profitability of our purple pants." You can create a DMMM for a non-ecommerce (with goals and goal value!)

Analytics 140

Analytics Web Metrics DC 140