Occam's Razor

AUGUST 12, 2013

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Lesson 1: Correlations don't imply causality.

Metrics 165

Metrics Advertising Marketing Social Media 165

Both Sides of the Table

JANUARY 19, 2015

You have to have some of your own content formats and not just be an aggregator of talent. If you’re just a content company your advantages are too small to win on the web. YouTube is a distribution and marketing channel like any other. You should be able to convert at least 5-15% of your audience.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Startup Lessons Learned

JUNE 5, 2009

She has a separate team, with its own culture and office, and a mandate straight from top management to innovate without regard to the company’s historic products, channels, or supply chain. Luckily, we also discovered that certain other metrics, like LTV and CPA were much better than we initially projected. So far, so good.

San Francisco 102

San Francisco Lean Continuous Deployment Startup 102

Startup Lessons Learned

DECEMBER 14, 2009

In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. A minimum viable product in this category must answer the question: does my media content or channel command the attention of a valuable audience? A successful startup strives for this latter case.

Customer 156

Customer San Francisco Viral Lean 156

ConversionXL

FEBRUARY 26, 2020

Traffic attribution identifies which sources drive visitors to a web property. results) to the correct traffic source to compare the performance of marketing activities across various channels. The utm_medium value identifies the communication channel used to create the source. How are they arriving at our website? utm_medium.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. The latter is particularly useful as an aggregated view for senior executives. Take a break. The last column.

Analytics 60

Analytics Metrics eCommerce PPC 60