mashable.com

OCTOBER 1, 2013

Amazons product suggestions are great because they have so much aggregate data. If they did, I could get an amazing aggregate view of whats relevant to me based on a more complete profile. Todays customers are experiencing your product or service across platforms — from mobile, Web, physical, media and referral sources.

eCommerce 108

eCommerce Technical Review San Francisco New York City 108

Occam's Razor

JUNE 4, 2018

I understand channel conflict, Timbuk2, but this is just plain not being hungry. Go to the Multi-Channel Funnels folder in Google analytics and look at two other yummy reports: Time Lag and Path Length. YouTube TV’s price just went up from $35 to $40 (they added more channels). Yet, when I want to pay full price on www.timbuk2.com

Conversion 124

Conversion eCommerce Artificial Inteligence Aggregator 124

Up and Running

JULY 2, 2014

If your accounting tracks sales by channel but not by product type, for example, then try to forecast sales by channel. And if your accounting doesn’t give you information you can summarize and aggregate into meaningful categories, then maybe it’s time to review your chart of accounts.

Forecast 119

Forecast Sales Aggregator Software Review 119

ConversionXL

NOVEMBER 6, 2017

If you segment your A/B test results by browser version, you might discover that customers coming from the Safari web browser are converting much better than the average. Or even web surfing from the sofa during the evenings, followed by a desktop purchase at lunchtime the following day.

Chad 112

Chad Mobile Technical Review Aggregator 112

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Lesson 1: Correlations don't imply causality.

Metrics 165

Metrics Advertising Marketing Social Media 165

Occam's Razor

AUGUST 12, 2013

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

Steve Blank

MARCH 8, 2011

Startups, are not about executing a plan where the product, customers, channel are known. – not just web-based startups. We tried to weed out those that were unsure why they were there as well as those trying to build yet another fad of the week web site. Selection, Mixer and Speed Dating.

Lean 298

Lean Business Model Customer Development Guinea 298

Occam's Razor

OCTOBER 21, 2013

Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. Aggregated search engine level analysis. That of course will mean more referring keyword data will disappear.

Search 154

Search SEO Analytics Engineer 154

Both Sides of the Table

APRIL 4, 2011

If you can break this down by channel that you’ve acquired them from this is obviously better. If you have multiple versions of your product, how many are web vs. mobile? The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel. How many adds came through organic SEO? In 6 months?

Metrics 346

Metrics Startup Acquisition SEM 346

ReadWriteStart

SEPTEMBER 3, 2010

so it shouldn't be long till they hop across the Channel. They themselves receive both public and private funding, which they use in turn to provide financial support to startups through incubators and other established channels. Web and mobile. The Funding. France only, unfortunately). E and more).

France 163

France Technical Review Incubator Early Stage 163

Occam's Razor

JANUARY 28, 2013

A really nice way to do a multi-channel strategy. Not just the online + offline part (though they all want multi-channel desperately), but the whole cart experience. But when it comes to the web, they all seem to leave their creativity, passion, and brilliant minds at home. Why leave your passion behind when it comes to the web?

Web 164

Web Design Marketing Security 164

crowdSPRING Blog

NOVEMBER 27, 2012

. … Due to the relatively small potential contract values in restaurants, startups serving these customer segments have to build very efficient sales teams or online customer acquisition tools to aggregate many of them inexpensively. T]he consumer web has matured. T]he consumer web has matured.

Small Business 110

Small Business Marketing Startup Silicon Valley 110

This is going to be BIG.

FEBRUARY 22, 2010

Because people live, shop, and buy in real time, Monetate products enable e-commerce web sites to market in real time. Every day, Monetate ( www.monetate.com ) helps major online retailers like QVC, Casual Male, and Urban Outfitters, to make the most of their online marketing dollars.

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. Since that day, I’ve been exploring how raw data can be a web analyst’s best friend. What’s the difference between raw and aggregated data in Google Analytics? Event timing.

Analytics 85

Analytics Aggregator SQL Cloud 85

Startup Lessons Learned

JANUARY 18, 2010

Many people still find this idea challenging, even for companies that operate solely on the web. While it is somewhat easier to continuously deploy web based software, with a little discipline, desktop based software too can be built to flow. This case presents a further complication: desktop software.

Continuous Deployment 151

Continuous Deployment San Francisco Lean Wiki 151

Steve Blank

FEBRUARY 25, 2014

We collect the complete narrative of what they discovered talking to customers as well as aggregate interviews, hypotheses to test, invalidated hypotheses and mentor and instructor engagements. We track each team’s progress as they test their business model hypotheses. You can see the entire presentation here. Digital Health.

Incubator 310

Incubator Intellectual Property Startup Lean 310

Gust

JANUARY 4, 2012

How much risk do IP issues in the aggregate pose to our business ? Developing Web content (both the design and underlying code) (copyright, trademark). Large companies] win by locking competitors out of their sales channels. To what extent might proprietary IP rights be undermined by antitrust laws ? trade secret).

Intellectual Property 143

Intellectual Property IP Startup United States 143

Genuine VC

AUGUST 10, 2007

How can the web further facilitate the lessening of the impact that individuals have on the environment? I see four categories where The Green Web is emerging, with numerous websites: 1. Providing an aggregated trusted source of useful information. Boston-based GoLoco is pursuing the same ends with a stand-alone web service.

Green 100

Green Web Aggregator Boston 100

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. The data used comes not from your Google Analytics account/script, rather the data comes from the third-party DoubleClick cookie (for web traffic) and from anonymous identifiers for mobile apps (i.e., Most of us use just a small amount of power our tools contain.

Analytics 60

Analytics Web eCommerce Metrics 60

The Equity Kicker

MAY 19, 2015

On the web these retailers found their customers via search, but that doesn’t work as well on mobile. Firstly some apps will aggregate goods from lots of retailers and discovery will happen in app. They will be primarily web based (including mobile web) and may not need an app. So how will discovery work on mobile?

eCommerce 60

eCommerce Mobile Aggregator Vertical 60

Startup Lessons Learned

AUGUST 24, 2009

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. There are too many products clamoring for attention.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Occam's Razor

SEPTEMBER 9, 2013

In fact I've gone so far as to say: "All data in aggregate is crap." " That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data. It takes multiple visits to purchase, from multiple channels/influences.

Analytics 145

Analytics Green Metrics Web 145

Up and Running

NOVEMBER 12, 2020

Leveraging the power of ML or Machine Learning, AI can help channelize your marketing spending in proper directions leading to a higher return on investment (ROI). If you plan to seek out funding , you’ll need to outline your marketing spend, as well as the channels and campaigns you intend to run. What goes into your marketing budget?

Artificial Inteligence 142

Artificial Inteligence Marketing Channel Campaign 142

Startup Lessons Learned

JUNE 5, 2009

She has a separate team, with its own culture and office, and a mandate straight from top management to innovate without regard to the company’s historic products, channels, or supply chain. The Lean Startup Intensive is tomorrow at Web 2.0. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Expo SF (May.

San Francisco 102

San Francisco Lean Continuous Deployment Startup 102

Duct Tape Marketing

JUNE 21, 2016

It doesn’t look like anything to the naked eye, but Google spiders can be 100% certain what they are looking at when it comes to identifying an address on your web pages. Using proper markup for your address is kind of like handing Google your business card on a silver platter.

SEO 48

SEO Software Review HTML Search 48

Both Sides of the Table

JANUARY 19, 2015

You have to have some of your own content formats and not just be an aggregator of talent. If you’re just a content company your advantages are too small to win on the web. YouTube is a distribution and marketing channel like any other. You should be able to convert at least 5-15% of your audience.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Start Up Blog

JANUARY 19, 2011

In the past few years the web has trained us to look at one statistic above all others. How many video or channel views on youtube. How many unique visitors our web site garnered. It is the only thing that we consistently measure across the web. How many page views we’ve had. The number of app downloads.

Aggregator 75

Aggregator Web Channel Video 75

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? For help with identifying opportunities and how to do business analysis please see this post: The Beginner's Guide to Advanced Web Data Analysis. the web is so insanely fluid, 2.

Analytics 94

Analytics Web Non-Compete Metrics 94

Duct Tape Marketing

JANUARY 3, 2018

Transcript of Why Local SEO is an Important Lead Generation Channel written by John Jantsch read more at Duct Tape Marketing. Justin Sturges: Yeah, and one of the key things that is often missed in a lot of the tools out there are the key aggregators … Oh shoot, I’m so bad with names. Back to Podcast. Transcript.

Lead Generation 47

Lead Generation SEO Channel Software Review 47

Growthink Blog

MARCH 4, 2013

So for 40 hours over three days together we grappled long and hard with the various aspects of the business problem - from the right SaaS technology to use to fee-sharing to compliance to channel and end-user marketing. When done right, it is always time well spent, and in its aggregate creates both businesses well run and lives well lived.

Aggregator 80

Aggregator Channel Global Web 80

VC Cafe

OCTOBER 14, 2010

MySupermarket is currently operating in the UK only, as an ecommerce aggregator which creates channel for users to compare and buy FMCG products online from the leading supermarkets in Britian: Tesco, ASDA, Sainsbury’s and Ocado, an online channel on its own right, by letting users fill a virtual trolley or compile a printable shopping list.

Venture Capital 98

Venture Capital Aggregator eCommerce Partner 98

Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! If you don't stink completely, things on the the web always go up and to the right over time – the argument is simply about the slope of the line and short term fluctuations. See Page 269. :).

Analytics 133

Analytics Vertical Metrics Web 133

Steve Blank

JULY 19, 2016

Jim Semick , co-founder of ProductPlan , which sells web-based software for building visual product roadmaps. a company that aggregates data on treatment outcomes for hospital patients. Tune in Thursday at 1 pm PT, 4 pm ET on Sirius XM Channel 111. . Joining me in the Stanford University studio were. Peter Arvai.

Cofounder 120

Cofounder Entrepreneur Silicon Valley Sweden 120

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. The web is changing too fast. Here are ten web analytics ground truths… 1.

Analytics 118

Analytics Web Metrics Channel 118

Early Growth Financial Services

NOVEMBER 20, 2013

It is hard to imagine life before the web. Tobuscus is one of the reasons my son is planning his first career step to be creating and monetizing his own YouTube channel). But you can influence it by making sure that you are adding great content and information to the web. I scan to see what information is available.

Phoenix 75

Phoenix Social Media Aggregator Curation 75

Startup Lessons Learned

APRIL 14, 2009

Because they have no presence in the market, they have to find distribution channels to bring in customers. First of all, it means that most aggregate measures of success, like total revenue, are not very useful. Now that Im in a web based company Im finding a difficult match the framework, culturally. Perhaps thats a fallacy?

Customer 167

Customer San Francisco Lean Hockey Stick 167

Austin Startup

APRIL 25, 2017

Had Facebook not purchased Instagram, Facebook’s aggregate numbers likely would have dipped as millennials have largely abandoned Facebook for Instagram and Snapchat. Snap has introduced a panoply of well-regarded features over the years: stories, face and location filters, memories, discovery channels, etc. Now she’s on it every day!

Valuation 48

Valuation Technical Review Forecast Social Network 48