Aggregator Channel PPC Reference 
Occam's Razor
OCTOBER 21, 2013
This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. That of course will mean more referring keyword data will disappear. We are headed towards having zero referring keywords from Google and, perhaps, other search engines. Aggregated search engine level analysis.
Occam's Razor
AUGUST 12, 2013
than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.
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ConversionXL
OCTOBER 13, 2015
So by segmenting your data, you can learn things you couldn’t from the aggregate data. How does retention differ among different acquisition channels? Customers that converted in the last year that have been a reference for us at least twice” Cohort Analysis for CRO. How did that effect their average order value?
ConversionXL
FEBRUARY 26, 2020
results) to the correct traffic source to compare the performance of marketing activities across various channels. If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? HTTP Referrer. that runs on the destination page.
Occam's Razor
AUGUST 9, 2016
SEO & PPC, Because You Should! You spend money on SEO and PPC. If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay. Play with Enhanced Ecommerce Reports. Take a break.
Occam's Razor
OCTOBER 14, 2014
… You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. The above graph shows you the dangers of setting targets on aggregated benchmarking analysis. Clicking on Channels shows you the first report. In my case I'm looking at Social Media (boss LOVES social!),
Occam's Razor
APRIL 21, 2014
Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) They still tend to think of digital as a fulfillment channel. If you would like to move beyond the stupidity, sorry, of last-click: Strategic advice: Multi-Channel Attribution: Definitions, Models and a Reality Check. strategies).
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