Remove Aggregator Remove Conversion Remove Curation Remove RSS
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The Power of Twitter in Information Discovery

Both Sides of the Table

Right now the most important role to hire in Twitter would be a seasoned marketing professional who could proactively change the conversation about Twitter and educate people about its significance as an information sharing tool. Then came RSS ( Really Simple Syndication ) widely credited to Dave Winer for driving the spec & adoption.

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5 Types of Content That Every Business Must Employ

Duct Tape Marketing

You must also think in terms of your content as a tool that moves prospects from awareness to conversion and in this effort there are at least five types of content that you must address. Filtering and aggregating content produced by others is not only a great service, it’s a great differentiator.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

I believe it is the new form of RSS – the place people go to find out what is happening in the latest news. I covered that topic in my Twitter is RSS post. Twitter is better than RSS – it’s “curated RSS.&# The stream is limited in length and therefore people share links.

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You Should Probably Send More Email Than You Do

www.kalzumeus.com

Statistically speaking, you’re probably reading it either through a feedreader or on an aggregator like Hacker News. Here’s a “conversion” I’d like to get out of everyone in our space: I want you to start A/B testing, because it will make you a substantial amount of money. Conversion Rates: Up.

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Transcript of Using AI with Human Touch to Create Great Social Content

Duct Tape Marketing

It’s very much a partnership where we give you the opportunity to not only curate what words we’re looking for, but then enhance the content with that magical human touch, that only you and I, and the rest of the humans have, John. We do that automatically, so you can add an RSS feed. Chernis: Yes.

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Doubling SaaS Revenue By Changing The Pricing Model

www.kalzumeus.com

Long story short: Server Density is a UK company and there are conversion issues from GBP to USD and back again. I keep a list of my best work curated. If you like what you see, I encourage you to sign up for the RSS feed. This is pretty much the way that normal distributions show up in nature — through aggregation.

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I Wish I'd Known That. [Digital Analytics Edition.]

Occam's Razor

You don't necessarily need an MBA, but if you can't have a intelligent business analysis conversation you won't be effective. Here is the only way to succeed at web analytics: Identify the business macro and micro conversions. Torture everyone to identify economic value of non-revenue micro conversions.

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