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The Power of Twitter in Information Discovery

Both Sides of the Table

First, A Primer: Portals, RSS, Feed Readers & Delicious - When the web started we needed directories to find information and thus Yahoo! Then came RSS ( Really Simple Syndication ) widely credited to Dave Winer for driving the spec & adoption. And the company that helped websites publish RSS? Twitter curates even wider.

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5 Types of Content That Every Business Must Employ

Duct Tape Marketing

Filtering and aggregating content produced by others is not only a great service, it’s a great differentiator.

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5 Essential Elements of a Useful Social Media Plan

Duct Tape Marketing

For this element we set up key alerts, created lists of influential industry players, setup Feedly RSS reader to subscribe to relevant blogs and setup Diigo to bookmark articles and email newsletter content. For this element we turned to RSS reader as well as several content curation tools like Newsle , LinkedIn Pulse and Scoop.it.

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5 Ways to Use Other People’s Content in Your Marketing

Duct Tape Marketing

One of the best services marketers can provide these days is to act as a filter for all that’s being produced out there and aggregate the best of the best on behalf of our communities. If you want to find PDF documents and eBooks about content curation, for example, you would type: content curation filetype:pdf into a Google search box.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

I believe it is the new form of RSS – the place people go to find out what is happening in the latest news. I covered that topic in my Twitter is RSS post. Twitter is better than RSS – it’s “curated RSS.&# The stream is limited in length and therefore people share links.

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Why the Shuttering of Google Reader Might Be a Good Thing

Duct Tape Marketing

photo credit: Ozyman via photopin href=”[link] I’m an admitted RSS geek. Back in 2008 I wrote a series of blog posts extolling the emerging virtues of RSS technology. In that time most tools, services and networks have essentially turned RSS into the plumbing that makes everyday things like Facebook and Eventbrite work.

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How and Why I Still Use Delicious

Duct Tape Marketing

I still use Delicious every day to bookmark and automatically publish content to the web via RSS and I think you should too. I use it to curate collections of things related to marketing topics. One of the most underutilized features of the Delicious technology in my opinion is the ability to grab tag specific RSS feeds.

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