Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!
Occam's Razor
MAY 19, 2014
" Or, "Profitability, it is so sexy, just focus on Customer Lifetime Value, no, sorry, I mean Profitability." Now you might see 60 secs and 5 PVV, 150 secs and 20 PVV, 98 secs and 5 PVV. Conversion Rate is money, sometimes directly as revenue and other times indirectly via Leads collected.
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