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Brand Strategy vs. Marketing Strategy (And How they Work Together)

ConversionXL

In this article, you’ll learn how to design a successful brand marketing campaign that expresses your brand’s core values, create content your customers crave, and ensure your entire brand ecosystem is designed to support customer loyalty. Brand strategy isn’t just for marketers and their campaigns.

Marketing 128
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[Sponsored] The Money Is In The Metrics: Data Driven Decisions Form The Right Strategy For Growth

YoungUpstarts

It’s also a time when you are most agile to work on ideas and implement strategies without the crippling setbacks caused by decision hierarchy and process. Others data Extraprise metrics' The early startup phase of your business is a very exciting time because there is an immense amount of opportunity and success to be had.

Metrics 133
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The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141
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The Money Is In The Metrics: Data Driven Decisions Form The Right Strategy For Growth

YoungUpstarts

It’s also a time when you are most agile to work on ideas and implement strategies without the crippling setbacks caused by decision hierarchy and process. Others data Extraprise metrics' The early startup phase of your business is a very exciting time because there is an immense amount of opportunity and success to be had.

Metrics 100
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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

As we collect more and more data, it’s becoming increasingly hard to piece together and manage that data, and more importantly, to use that data in real-time to build better campaigns. Organizing multi-channel campaigns, segmenting audiences, and distributing personalized content, suddenly appeared to be easy, like never before.

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6 Business Idea Validation Tactics to Improve Your Business Planning

Up and Running

You must conduct client interviews, website usage tests, and maybe even set up a small PPC campaign to figure out whether or not the market is interested in you offering. Startup validation tactic 3: PPC (pay-per-click) test campaigns. If you cannot get any traction with a $100 test campaign, either your ad is flawed, or your idea is.

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CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

Corporate Agility. Transparency correlates to agility (Does your CEO know how many tests you ran last month?). They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Create win-back campaigns for churned customers.

Retention 106