Algorithm Audience B2C Channel 
Duct Tape Marketing
MAY 24, 2023
Key Takeaway: It’s important for small businesses to invest in building a dedicated social media team that focuses on a select few platforms where their target audience is most active. Is this feature affecting people’s authenticity or maybe even algorithms with different platforms? Do more with less channels.
ConversionXL
SEPTEMBER 9, 2021
As Neal Schaffer points out: “…Companies still look at social media as a promotional and advertising channel rather than as a grand arena to collaborate with social media users, primarily customers and influencers, and work them through a relationship funnel to incite word of mouth marketing for your brand in social media.”
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ConversionXL
OCTOBER 30, 2021
However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. Specific marketing tactics differ depending on your offer, audiences, and touchpoints. Social media, on the other hand, are browsing channels. Image source.
Duct Tape Marketing
MARCH 30, 2022
As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it. So Google's just getting a lot better at it with, um, AI and, and all of the different algorithms that, that the fall under the AI umbrella. A lot of it depends on whether you're B2C or B2B.
View from Seed
AUGUST 30, 2016
These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. Matching Algorithms. By using connection-matching algorithms to introduce business owners based on value, as defined by them, you can solve this problem.
David Teten
JANUARY 11, 2020
Collectively this allows me to generate enough awareness to keep myself top of mind for my target audience. I have a tiny audience compared with the B2C influencers, but my audience are overwhelming businesspeople in tech and finance. This is hosted by NFX. I welcome suggestions. Are there decks you’re putting together?
ConversionXL
JUNE 8, 2017
Since you already “know” what is good for each of the segments you identified, you can just roll out your personalization to 100% of your audience and score a win. Algorithmic segments. Algorithmic segments. The third step is to focus on organizational capacity building instead of short-term results. Acquisition segments.
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