Algorithm Campaign Conversion CPA 
Occam's Razor
MARCH 30, 2017
You set your desired outcomes (target CPA, ROAS, enhanced CPC) and let intelligence help you get to your goals – sans human micro fidgeting! Most manual touch (even with a tool) search campaigns take into account three or four signals. A 30 point increase in conversion rate. Right message for the right person at the right time.
ConversionXL
SEPTEMBER 17, 2019
Creating a tailored, personalized campaign is often done with micro-triggers: Did the user spend more than X minutes on the site? All of these data points personalize the messaging for retargeting campaigns. But even a talented campaign manager can juggle only so many variables. Did they view more than Y pages?
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searchengineland.com
MAY 30, 2012
Search & Conversion. It also lets me assess if this is going to be a quick, polite 20-minute conversation or an in-depth hour long dialogue. Imagine on your first day, I tell you to optimize the campaign of 50 keywords, what do you do?”. Looking downstream for differences in conversions in the creative. Local Search.
ConversionXL
NOVEMBER 28, 2018
Nonetheless, there are some amazing automation opportunities that make the life of Marketing Managers, CMOs, and PPC experts quicker and more efficient—especially for fast-growing companies that need to scale their campaigns. The algorithm that Google uses has not beat, in bulk, human-optimized campaigns that are running on manual CPC.
Occam's Razor
AUGUST 12, 2013
MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). But how do we distribute credit for the conversions across all those channels? Hurray, hurray! • It is sweet.
Up and Running
MAY 28, 2015
Of those, how many will buy, and without spending a lot of time on it, you see that here we have unit sales from a hypothetical email campaign. Then you have an assumed conversion rate. You don’t need a CPA. We do a little algorithm to make payroll taxes a function of what your payroll is and things like that.
VC Adventure
MARCH 18, 2010
Companies like that they can directly measure the impact of their spending – from the clicks they are generating all the way through the products they are selling as a result of those site visits and that they can quickly and easily scale up their spending on what’s working in their search campaigns.
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