The Startup Magazine
JUNE 2, 2022
Google uses the Quality Score algorithm to determine the ads to show, what position they’ll display in, and how much an advertiser will be charged for each click. . There are big discounts for ads that have a high clickthrough rate, which is meant to be an incentive to get people to create quality ads.
The Next Web
MAY 4, 2013
Editor’s note: This is a guest post by Sangeet Paul Choudary who analyzes business models for Internet startups at his blog Platform Thinking. Hence, the quality of the search algorithm and the intuitiveness of the navigation are critical to delivering value. You can follow Sangeet on Twitter at @sanguit.
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Version One Ventures
NOVEMBER 24, 2014
If your startup is drowning in data, the good news is you can actually learn a lot about your company and product with some simple math. Now, consider rephrasing the question above into a hypothesis: “ Our best clickthrough rate is on Fridays in New York City.” We need to hire a data scientist immediately!”. Stay tuned!
Hunter Walker
MAY 7, 2018
Back and forth flame wars on Twitter, Facebook and elsewhere register as “engagement” and high clickthrough on “new comment” mobile notifications. Next wave of startups trying to use your phone’s camera and sensors to calculate emotional response.
ConversionXL
APRIL 6, 2016
Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). This entire model is very close to the Lean Startup model. Google moved away from basic algorithms. Now they’re using machine learning algorithms. What Instead?
crowdSPRING Blog
AUGUST 20, 2017
It used to be that guerrilla marketing was the weapon of choice for scrappy startups and unorthodox small businesses, but those days are over. This kind of metadata can really boost clickthroughs to your site. People who missed out on that giveaway will know to keep their eyes open for the next one. Guerrilla marketing.
crowdSPRING Blog
AUGUST 20, 2017
It used to be that guerrilla marketing was the weapon of choice for scrappy startups and unorthodox small businesses, but those days are over. This kind of metadata can really boost clickthroughs to your site. People who missed out on that giveaway will know to keep their eyes open for the next one. Guerrilla marketing.
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