Remove Analytics Remove Audience Remove Churn Rate Remove Startup
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Product Design for SaaS Startups: Best Practices and Examples

ReadWriteStart

I’ll start by taking you to the world of Startup X, a passionate team of entrepreneurs who believed they had the next big thing in the world of software as a service (SaaS). They poured their hearts and souls into creating an innovative product fueled by the desire to make a difference in the lives of their target audience.

Design 105
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Retention 113
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Combining All Your Funnel Data into One Sheet

ConversionXL

Like many young SaaS startups, we had no shortage of marketing and sales data, but it wasn’t easy to comprehend. Some bits and pieces could be found in Google Analytics, while other data was stored in BigQuery and ProfitWell. We wanted to see if the target audience is interested in our offering enough to: Try it.

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How Technology and Training Fueled One Ad-Based Company’s Growth

ReadWriteStart

Gain it he did: “Because we believe in teaching from example, I was running ad campaigns and analytics for the Golden State Warriors, MGM, Ashley Furniture, Social Media Examiner, and other big companies — then documenting the process step by step,” Young explains. “I Reinventing the Wheel .

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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz. In this post, we’ll look at each of the four steps in the Lean Analytics Cycle in more detail. Let’s say, for example, that you’re trying to lower the churn rate on an application.

Metrics 156
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. See Bessemer Venture Partners’ A comprehensive guide to security for startups.

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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Engagement rate: Learn which content resonates with your audience Where to measure engagement rate 4. Bounce rate: Learn what’s causing people to leave your website What is a good bounce rate? Where to track bounce rate 5. Exit rate: Identify issues in your marketing funnel Where to track exit rate 6.

Metrics 105