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Microsoft Ads 101: Get Up and Running in Minutes

ConversionXL

You can set locations for your ads based on a country or you choose states, cities, coordinates, or zip codes you want to target. This is a subheading for your ad, separated from the first title by a vertical bar. If you want examples of good PPC ad copy (with explanations), check out this article. Review extensions.

PPC 100
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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

Reviewing a competitor’s online presence helps me understand how to differentiate my client. Then, I perform my own search, going through at least two pages of PPC ads and organic results. What I’m looking for are common trends within that vertical. reviews, trust). The lean, aggressive ones do.

SEO 126
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A Step-by-Step Guide to Conducting Competitive Analysis

ConversionXL

Reviewing a competitor’s online presence helps me understand how to differentiate my client. Then I perform my own search, going through at least 2 pages of PPC ads and organic results. What I am looking for is common trends within that vertical. exactly what software tools they are using. Google Analytics is typical.

SEO 131
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Growth Marketing: The Skills and Frameworks You Need

ConversionXL

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Getting your analytics house in order will give you the data you need to answer these questions. Smartsheet runs heavily measured PPC ads.

Framework 102
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Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. My first blog post on the topic of CIA was on 14th Aug 2006!

Metrics 60