Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. It is not just a business book, though every dna strand in this book is more about online marketing than online analytics.

Analytics 71

Analytics Web Technical Review Metrics 71

Up and Running

FEBRUARY 18, 2021

It’s up to them to decide how they promote your products, whether it’s through social media , word of mouth, pay per click (PPC), blog posts, email, newsletters, or any other way they see fit. They widen your reach and create valuable content in the form of guides, tutorials, reviews, and comparisons that add to your social proof.

Acquisition 127

Acquisition Cost Affiliate Customer 127

ConversionXL

FEBRUARY 18, 2016

As an optimizer, it’s your responsibility to understand the implementation and analysis of digital analytics. Gone are the days of relying on the IT department to help you with basic analytics tracking. If problems with any tags arise, debugging and fixing things is likely to take less time compared to file level code changes.

Management 48

Management Analytics Software Review Metrics 48

Occam's Razor

JANUARY 7, 2007

So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags. Often the job of implementation is left to the friendly neighborhood IT person and your web analytics vendor. It runs between $95 – $795.

Technical Review 93

Technical Review Analytics Web Software Review 93

Hearpreneur

NOVEMBER 9, 2022

Using technology such as automation and analytics tools can make a huge difference in making your business run efficiently without the risk of making mistakes. In addition, there are now many software programs that can help with this, including CRM systems, project management tools, accounting software, and many more.

Technical Review 86

Technical Review Technology Entrepreneur Software Review 86

YoungUpstarts

DECEMBER 28, 2015

If it’s in your budget, online outbound marketing tactics like promoted posts and PPC are actually great supplements to those more effective inbound marketing efforts. For example, businesses that incorporate personalized inbound marketing software are more likely to see greater return on investment.

Asia 100

Asia Las Vegas Marketing Technical Review 100

ConversionXL

JUNE 30, 2019

Reviewing a competitor’s online presence helps me understand how to differentiate my client. Then, I perform my own search, going through at least two pages of PPC ads and organic results. reviews, trust). BuiltWith lets you take a peek under the hood of your competitors’ websites and find out exactly what software they use.

SEO 126

SEO Conversion Analytics Design 126

ConversionXL

MAY 11, 2017

Reviewing a competitor’s online presence helps me understand how to differentiate my client. Then I perform my own search, going through at least 2 pages of PPC ads and organic results. I analyze the story the competitors tell with their landing pages, their site UX, and transparency (reviews, trust).

SEO 131

SEO Analytics Conversion Search 131

crowdSPRING Blog

OCTOBER 10, 2018

A chatbot (or bot) is a piece of automated software that engages in a conversation with people. You Get Their Facebook ID: These tend to last forever, where as business emails expire on average 4% / month due to people changing jobs, etc. You don’t need to know how to code to launch a Facebook Messenger chatbot.

Marketing 87

Marketing Software Review Campaign Widget 87

ConversionXL

JANUARY 29, 2016

To do so, they reached out to Mercenta (a retargeting software company) to help get more website visitors into their local Mazda dealerships by way of some smart PPC ads. Just like Mazda improved their retargeting ads with proximity, Watchfinder did so with audience granularity from Google Analytics. Key Takeaways. Image Source.

Campaign 48

Campaign PPC Audience eCommerce 48

ConversionXL

AUGUST 19, 2020

PPC has a role. Ask the following six questions to help SEO and PPC teams collaborate—and achieve better results than either could on their own. Are SEO and PPC teams communicating effectively and sharing insights? SEO and PPC teams that don’t communicate effectively (or at all) achieve less. SEO has a role.

PPC 69

PPC SEO Channel Analytics 69

Occam's Razor

OCTOBER 21, 2013

Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. No keyword data in analytics tools. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail.

Search 154

Search SEO Analytics Engineer 154

Both Sides of the Table

OCTOBER 29, 2009

Wordpress), video (YouTube), pictures (Flickr), review sites (Yelp) and collaborative content (Wikipedia). So PPC (pay-per-click) advertising on social networks has performed poorly to date. A healthy eco-system of application developers is required for any software or Internet company to be massively successful.

Technical Review 286

Technical Review Advertising Early Stage Internet 286

Software By Rob

JANUARY 12, 2010

Luckily, Google Analytics can spell this out for you using goals. As I was looking at traffic stats I noticed a huge increase in mid-November due to a number of write-ups on startup and web-2.0 I cover topics that affect software and web startups of all sizes, but mostly relating to startups you can fund yourself.

Software Review 55

Software Review Marketing Startup PPC 55

ConversionXL

OCTOBER 7, 2022

For example, if your customer acquisition costs are high for PPC ads , you can move budget to a marketing strategy with a lower CAC. This is due to factors such as maturity, sales cycle, product value, purchase frequency, and customer lifespan. ad spend, agency fees, software, etc.)? Gather insights from Google Analytics.

Acquisition 22

Acquisition eCommerce Cost Customer 22

ConversionXL

JUNE 24, 2020

Competing businesses may click on each other’s PPC ads to waste money. Loads of PPC platforms ( Google Ads included) allow you to blacklist IP addresses. . Wired refers to these as “hordes of linked machines controlled by rogue software.” Ad Age estimates that $1 out of every $3 spent on PPC is subject to click fraud.

PPC 121

PPC IP Idaho Non-Compete 121

Occam's Razor

FEBRUARY 25, 2013

Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). But we've never stopped to consider this question: What is the return on investment (ROI) of digital analytics? Let's calculate the ROI of digital analytics. that we are worth it!

Analytics 142

Analytics DC Web Revenue 142

crowdSPRING Blog

DECEMBER 14, 2016

Tip: One of the most important tools for any effective SEO strategy is website analytics. There are many paid options for website analytics. We like and use Google Analytics. Once you’ve taken care of analytics, you’ll want to identify some tools that will help you with keywords. This can take time.

SEO 48

SEO Search Engineer Small Business 48

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Hearpreneur

DECEMBER 15, 2017

I started out working for various agencies and eventually I was recruited to work in-house for a Fortune 500 company doing SEO and PPC work. what I really liked about SEO and PPC was that it was involved with everything related to online marketing. My entire staff had been laid off due to an acquisition by an aggressive v.c.

Entrepreneur 113

Entrepreneur Czech Republic Retention B2C 113

ConversionXL

DECEMBER 13, 2022

Here’s the executive summary of the process we use at CXL: Heuristic analysis ; Technical analysis; Web analytics analysis ; Mouse-tracking analysis ; Qualitative surveys ; User testing and copy testing. Web analytics analysis is next. You’d be surprised by how many analytics setups are broken.). Doing a speed analysis.

Analytics 127

Analytics Technical Review Software Review Framework 127

ConversionXL

JULY 29, 2014

After reading some of our subscriber feedback , we noticed that many ConversionXL readers didn’t have a solid foundation with a proper Google Analytics setup. That’s a problem, because if your analytics isn’t properly configured from the beginning, how could you ever expect to gather any insight? image source.

Analytics 132

Analytics Software Review eCommerce Search 132

Software By Rob

FEBRUARY 10, 2009

With the goal of increasing the conversion rate I read piles of books on internet marketing , web analytics , and copywriting. As a software developer I want things in neat little boxes. But the problem is that marketing isn’t like coding. Marketing Isn’t Coding. I want solid answers. Marketing is Design.

Design 51

Design Software Review Marketing Software Developers 51

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Getting your analytics house in order will give you the data you need to answer these questions. Smartsheet runs heavily measured PPC ads.

Framework 102

Framework Marketing Acquisition Retention 102

Occam's Razor

AUGUST 11, 2015

You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). Many custom reports are wrong because we mess up the fundamental data model in analytics. Hostname [Domains with your GA code]. Hostname [Domains with your GA code]. Campaign Cost Analysis.

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

DECEMBER 6, 2010

While I am using Google Analytics here, you can do custom reporting in pretty much any tool you have access to, be it Yahoo! Web Analytics or Site Catalyst or WebTrends.]. #1: Here's how you can get this report: Log into Google Analytics. It will open in Google Analytics. 1: Page Efficiency Analysis Report.

Analytics 125

Analytics Web Customer SEM 125

searchengineland.com

MAY 30, 2012

Search & Analytics. How To: Analytics. Enterprise Social Media Management Software. Enterprise Web Analytics in the Facebook Era. This sets an immediate precedent that the job is highly analytical and weeds out the marketers who would rather talk about what kind of tree their brand would be if it were a tree.

SEO 54

SEO SEM Social Media Search 54

ConversionXL

JULY 29, 2020

Even after a purchase, Amazon knows whether a return was necessary or how buyers felt about the experience (through reviews ). Google once allowed webmasters to dump a laundry list of (supposedly) relevant phrases into the source code, hidden from users. Internal PPC traffic is less influential than it once was. Image source ).

SEO 113

SEO PPC Algorithm Software Review 113

ConversionXL

OCTOBER 13, 2015

In Lean Analytics , Alistair Croll and Benjamin Yoskovitz gave a great example of the value of cohorts, using data from a hypothetical online retailer: January. Customers that converted in the last year that have positively reviewed us on at least one third-party site. You segment users by the month they signed up and their zip code.

Conversion 48

Conversion Retention Acquisition Metrics 48

ConversionXL

NOVEMBER 4, 2011

This division is done automatically by software (see the end of the article). Be clear on your business goals, benchmark your competition for ideas, dig in your web analytics data, conduct customer surveys, analyze search behavior on your site. 50% of the traffic is showed page A, and the other 50% is taken to page B. What about here?

Conversion 109

Conversion Framework Technical Review Sales 109

Occam's Razor

JULY 1, 2008

This post bravely attempts to: 1 ] Highlight the importance of holistic multichannel analytics. That's why multichannel analytics is so important. Here's your online data: You are capturing the above information using your web log based or javascript tag based web analytics tool. Not impossible. Well just assume. :).

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

NOVEMBER 6, 2015

These types of results due to validity threats can, and do, happen to you. Brainstorming and reviewing a list of any technical and environmental factors/variables that could potentially corrupt test validity is done up-front. PPC, SEO, IT, brand, etc.) PPC campaign management for excluding/adding keywords or ad placement.)

PPC 48

PPC Software Review Technical Review Campaign 48

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) We have fought valiant battles, paid expensive consultants, purchased a crazy amount of software, and achieved an implementation high that is quickly, followed by a " gosh darn it where is my return on investment from all this?

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

NOVEMBER 14, 2013

So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. What about PPC? So no wonder 59% of businesses have figured out that they should fix their conversion machine before pumping any more dollars into their PPC or SEO campaigns. Become a master of analytics.

PPC 123

PPC Analytics Conversion SEO 123

ConversionXL

OCTOBER 4, 2021

For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. As many as 97% of people read product reviews before making a purchase and 89% consider them an essential resource. . The reviews prove it. Image source. It’s a clever tactic.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

JUNE 13, 2017

Traditionally associated with development and product management, agile is a lightweight and, well, agile framework for software development and bringing features and products to market. In a digital marketing context , these people may already have job titles like Digital Marketing Manager, CRO Manager, PPC Specialist etc.

SCRUM 112

SCRUM Agile Marketing Development Team Review 112

ConversionXL

SEPTEMBER 15, 2016

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. Well, the truth is that there are a lot of “it depends” situations in PPC, as Shuki Mann of LIXFIX explains… Shuki Mann , LIXFIX : “Is $1 a click cheap or expensive? Why You Should Link AdWords and Google Analytics.

PPC 48

PPC Software Review Campaign Analytics 48