Remove Article Remove Audience Remove Clickthrough Remove eCommerce
article thumbnail

5 Popular eCommerce Trends That Might Be Costing You Conversions

ConversionXL

From image carousels to social media logins, trends spread like wildfire in the eCommerce industry. Next time you come across a new trend, stop and ask: Does this make sense for ‘my’ target audience? To help you fix these leaks in your conversions, I’ve listed some eCommerce trends that might be a liability to your website.

eCommerce 125
article thumbnail

The Definitive Guide to Video Prospecting

ConversionXL

In today’s article, we’ll focus on one specific type of prospecting message and its uses—video. What’s more, current trends indicate that it might become even more popular in the future, given the fact that it’s more popular among younger audiences. that will be the perfect target audience for your prospecting campaign.

Video 141
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Use Personalized Content and Behavioral Targeting For Improved Conversions

ConversionXL

Let’s say you read an article about the lastest Android phone on a news site. Results were 149% increase in clickthrough rate to the Careers page. For visitors from India without the banner, clickthrough rate was 9.17%. With the banner, clickthrough rate for Indian visitors was 22.86%. Ad targeting and Amazon.

article thumbnail

Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

The “themes” which I’ll talk about throughout the article are simple. Put simply: Getting clicks from the right audience boosts your conversion rate because you’re driving motivated traffic to what they want. Create Ad Group Themes to Nail Relevance.

PPC 114
article thumbnail

How to Optimize Videos for Conversions

ConversionXL

Before people purchase from an eCommerce site, they want to see exactly what they’re purchasing. First, you can use annotations to get viewers to clickthrough to another site while they’re watching. LunaMetrics wrote a fantastic article on YouTube tracking in Google Analytics and Google Tag Manager. Product Pages.

Video 48
article thumbnail

Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

7 Ways that Predictive Analytics Is Transforming Ecommerce. If you don’t have customers, our articles on customer development and how to write compelling copy without customers can help you get started. HubSpot has an article on split-testing tips for Facebook ads —they’re great guidelines for your ad campaigns.

article thumbnail

Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

What follows is the first in a series of articles that will include some of the most common areas where optimization strategies can be applied to achieve better results for your company. This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search.