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Agile Marketing: How to Implement Scrum for Digital Marketing

ConversionXL

Traditionally associated with development and product management, agile is a lightweight and, well, agile framework for software development and bringing features and products to market. Before we dive into the marketing applications, however, let’s briefly cover what scrum is and how it came to be. Simple to understand.

SCRUM 112
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Skills Development in Africa: How Wide is the Skills Gap?

Transformify

What are the drivers behind these figures and why Africa is so polarized when it comes to skills development and unemployment rates? Reaching out to new markets and opportunities requires skills, experience, and networks that are usually developed by those who have studied abroad. Scrum, Agile, Product Management.

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Lessons Learned: Combining agile development with customer development

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, March 16, 2009 Combining agile development with customer development Today I read an excellent blog post that I just had to share. In most agile development systems, there is a notion of the "product backlog" a prioritized list of what software is most valuable to be developed next.

Agile 111
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Process Police

SVPG

Readers of my book and articles know how much I value a strong project manager. And one of the reasons I advocate for Scrum is that as a process it values this role of project manager as “impediment remover” (known as the Scrum Master role). Even worse is forcing people to follow it.

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Developing Strong Product Owners

SVPG

In my last article I discussed the role of the leader of the product organization. Your company needs the strongest product team possible, and if you don’t develop your team and provide growth opportunities, there are other companies that will. As such, there are a set of criteria, each with two ratings. his ability).

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Case Study: Lean UX at work

Startup Lessons Learned

This article is a guest post by Jeff Gothelf, Director of User Experience at TheLadders in New York City. Originally a waterfall shop, we transitioned to Agile development about two years ago. Levels of Agile adoption span the full spectrum across our 6 Scrum teams. in the problem-solving process.

Lean 165
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How groupthink and denial can ruin startups

The Next Web

I’ll admit it, the title of this article is downright curmudgeonly. But between visioning sessions, collaborative software development and Linus’ Law of bug detection — we’ve been taught to accept the wisdom of crowds as necessary to most startup decision-making.

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