Duct Tape Marketing

SEPTEMBER 30, 2022

Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. 21:49] Is there anything on the horizon for Typeform that you want to tell my audience about that you guys are working on? [22:55] Glad to be here, John.

Marketing 72

Marketing Differentiation B2C PR 72

Mike Michalowicz

FEBRUARY 11, 2013

Business owners with a brick and mortar store need to reach out to a bigger audience online. People have always gathered to talk about business, life and community events. Combining your database with other businesses will expose you to an entirely different segment of people for a shoestring of the price.

Small Business 167

Small Business Marketing PR Social Media 167

Duct Tape Marketing

NOVEMBER 23, 2016

As evidenced by the CMI study, many small business owners and marketing practitioners are laser-focused on new lead generation through content creation, digital marketing, conversion rate optimization and the like. However, lead generation neglects a critical element for creating a real return on investment: lead scoring.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

Up and Running

DECEMBER 9, 2015

Oh, and did we forget to mention the expense of placing a print ad or a TV spot is way above any typical small business budget? You’ve taken the first leap of faith by starting your own business, so don’t miss the opportunity to make it thrive. See Also: 20 Networking Tips From a PR Expert. Then Lead Them.

Marketing 60

Marketing B2C Channel Social Media 60

ConversionXL

JUNE 25, 2021

Understanding how your product launch fits into the bigger picture will help you discern: How to build awareness in the introduction stage (this strategy will vary based on product type, industry, target audience, etc.) Based on the audience response, tweak your messaging accordingly. Conducting user research to understand their needs.

Product 96

Product Social Media Audience Software Review 96

Duct Tape Marketing

AUGUST 17, 2022

So if you understand that you are trying to help Google serve its audience, it's searchers, right. John Jantsch (08:10): And now let's hear from a sponsor, running a small business means doing it all. So that could be PR, but a lot of it is just making sure that you're running a good business. So instead.

SEO 86

SEO Technical Review Metadata Social Media 86

Duct Tape Marketing

MARCH 30, 2022

So if you understand that you are trying to help Google serve its audience, its searchers, right. So that could be PR, but a lot of it is just making sure that you're running a good business. A lot of it depends on whether you're B2C or B2B. Dale Bertrand (03:47): Yeah. That's really important. So instead.

Technical Review 85

Technical Review SEO Metadata Algorithm 85