Remove Audience Remove Blog Remove Differentiation Remove Semantic
article thumbnail

How to Balance AI Magic with Human Expertise

Duct Tape Marketing

He is focused on helping content marketers, search engine marketers, agencies, and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights. And that's really the differentiator. And you're also going to see maybe in cases where it's really hard to differentiate.

article thumbnail

Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

And we’ve seen the trends, how companies today are rebooting what it even means to be build an audience first and use that as a valuable way of creating customers so that marketing itself can become a profitable part of the business. And we started down this path and what started to see were these companies. That’s great.

Cost 37
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Do Keyword Research for Content that Generates Leads

Duct Tape Marketing

But the way that you undertake keyword research for your homepage will be different from how you settle on the right search terms for your content like blog posts and podcasts. Because of this trend towards semantic search, it’s now important for businesses to consider long-tail keywords. Turn to Auto-Suggest. Ask Your Customers.

article thumbnail

Transcript of Tips for Attracting Local Clients

Duct Tape Marketing

Great to be with you again and great to be with your audience again. And so it kind of goes hand-in-hand with the knowledge panel it’s just the knowledge panel for semantic knowledge as opposed to physical entities when it comes to local. David thanks for joining me. How’s that? David: That’s pretty good. Thanks John.

Search 31
article thumbnail

You’re Irrational: How to Avoid Cognitive Blind Spots in Qualitative Analysis

ConversionXL

Fatigued, respondents begin to default to the mean score on any kind of Likert or Semantic Differential-type scale. Companies often either have an erroneous or misguided sense of their target audiences and most importantly, the product knowledge these audiences do or do NOT possess. How to Avoid the Blind Spots.

article thumbnail

28 Entrepreneurs Reveal How They Came Up With Their Business Name

Hearpreneur

This is what has enabled me to differentiate myself in a homogenous world. 19- Experimented with combinations Photo Credit: Anne Sutherland-Smith Our business name is Ryokomun Pty Ltd, which reflects the fact that our travel blogging business focus is to help people to plan their trips to Japan and South Korea.

Naming 126
article thumbnail

Not All Traffic Is Created Equal

www.pakman.com

Disruption: David Pakman's Blog. Informational content , often found on sites like SlideShare, Zillow and automotive blogs is the sharing of information that is near the top of the funnel for demand creation. The rest is just semantics. NYT Lens Blog. Chronicling the undoing of traditional media. Contact Me.