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The Rising Importance Of Images In Google Search

Duct Tape Marketing

Mike Blumenthal (01:59): So Google just today announced that 40% of their audience, younger audiences don't even come to Google search anymore because they prefer the visual nature of TikTok. You know, I'm gonna, not only am I going to get more clickthroughs, I'm probably going to improve my, my search results. Yeah, yeah.

Search 78
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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

As we wrote previously : Obviously, knowing your audience is the first step in determining what valuable content is. Your content’s value is measured by how useful it is to that audience. And, remember that “value” doesn’t only refer to promotions, discounts, and coupons. and what take aways you want your audience to have.

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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

As we wrote previously : Obviously, knowing your audience is the first step in determining what valuable content is. Your content’s value is measured by how useful it is to that audience. And, remember that “value” doesn’t only refer to promotions, discounts, and coupons. and what take aways you want your audience to have.

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The Definitive Guide to Video Prospecting

ConversionXL

Inbound prospecting, on the other hand, refers to the actions you take to have the prospects come to you. You can use an outbound sales campaign to generate leads quickly but, when that campaign is over, you want to have something that gives you a steady stream of leads throughout the whole year. Why video prospecting?

Video 141
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Important KPIs for Each Phase of the Customer Journey

Duct Tape Marketing

To measure this, you can turn to metrics on organic and paid search campaigns. Are you steadily growing your audience? More engaged followers on social indicates that the content you’re sharing is helpful and meaningful to your audience. Repeat and Refer. And beyond even that, would they refer you to a friend?

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How to Use Personalized Content and Behavioral Targeting For Improved Conversions

ConversionXL

Referring URL – where did they come from? To increase job applications from their own homepage, they ran an behavioural targeting campaign for users accessing their homepage from India. Results were 149% increase in clickthrough rate to the Careers page. With the banner, clickthrough rate for Indian visitors was 22.86%.

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How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide

Duct Tape Marketing

With as many as 76% of marketers planning to produce more content in 2017, it becomes critical to weigh the performance of content campaigns against goals. It may reach a lot of audiences, or it may reach none. They translate into the kind of buzz your content has created amongst the audience. What is its consumption rate?