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The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. One thing we learned early on talking to Basecamp customers: Many of them didn’t even know that the app was called Basecamp.

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Email Subject Lines: 8 Principles for Improved Open Rates

ConversionXL

However, you can follow these principles, which will guide you closer to writing email subject lines that are perfect for your audience. Generally, you’ll want to start by testing to variations on a small portion of your audience. Here’s an example from the 2012 Obama campaign… Image Source. via Bloomberg).

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How Hashtags Can Supercharge Small Business Marketing

YoungUpstarts

Hashtag marketing is the practice of using hashtags strategically to help your content reach your intended audience. And different types of hashtags reach different audiences – accomplishing different goals for your business. This will ensure that your content reaches your most valuable audience. What is hashtag marketing?

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Using Message-Mining to Pinpoint a High-Converting Value Proposition for Your Product

ConversionXL

Instead, they give you a pile of pretty worksheets, diagrams, and fill-in-the-blank frameworks that encourage you to do little more than sit around the office, brainstorming overly-complicated, run-on mission statements that never even once get put in front of actual customers. Rely on your customers to come up with your value proposition.

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Finding Your Voice And Using It To Make Ridiculously Good Content

Duct Tape Marketing

17:56] Would it be safe to say that if you are going to try to decide on a direction to go, the voice of the customer is always the best direction to go in? [19:30] They were, it was, they were looking at political campaigns and had me on as like a, a commentator. They want to hear about the features of our product.

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How Hashtags Can Help You Improve Your Small Business Marketing

crowdSPRING Blog

Hashtags make it easy for people to find your social media content, increase social media engagement, and help to attract new customers. Hashtag marketing is the practice of using hashtags strategically to help your content reach your intended audience. But, the benefit is that new customers may discover your post and your business.

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Top 7 Mistakes That Kill Your Ads Conversion in 2017

Duct Tape Marketing

Business spends huge money on sending their message to customers, but the results leave much to be desired: For every $92 spent acquiring customers, only $1 is spent converting them; besides, only 8% of users pay attention to marketing ads and click on them. Link product to a high-involvement issue. Engagement rate growth.