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The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. One thing we learned early on talking to Basecamp customers: Many of them didn’t even know that the app was called Basecamp.

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Why Some Startups Win

Steve Blank

His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. Help Engineering understand customer needs.

Startup 310
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How to Make Product Pages That Sell

Up and Running

Product descriptions are meant to convince customers to buy things, right? But if a shopper can’t find your product description, it will never work its magic. That’s why you need to make sure that your product descriptions pop up higher in the search rankings. But what if you’re selling generic products, like t-shirts?

Product 101
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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. The foundational elements of the framework are the consideration stages and the audience in each stage. That's the See stage.

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The Secret Sauce Of Start-Up Success

YoungUpstarts

Now with your deep insights, you can start to define the unique value you bring to the customer. Here, you need to step into the customer’s shoes and ask yourself, “As a buyer, why would I want my product/service, and, more importantly, why wouldn’t I want my product/service?” Build a business model that scales.

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The 5 Biggest Turn-Offs On A Company Website

YoungUpstarts

Failing to concisely communicate what your website is about to your audience is a major turnoff. Companies occasionally try to align navigation labels with internal product names instead of plain English. This not only means prominently placing top priority information, but also phrasing it in a way that makes sense (ie.

Mobile 100
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How Hashtags Can Supercharge Small Business Marketing

YoungUpstarts

Hashtag marketing is the practice of using hashtags strategically to help your content reach your intended audience. And different types of hashtags reach different audiences – accomplishing different goals for your business. This will ensure that your content reaches your most valuable audience. What is hashtag marketing?