Audience Clickthrough Email Metrics 
ConversionXL
MAY 22, 2017
Organizing multi-channel campaigns, segmenting audiences, and distributing personalized content, suddenly appeared to be easy, like never before. Andrew Chen explained this as the Law of Shitty Clickthroughs. Basically, a tactic’s effectiveness fades with time as an audience is exposed to it more often. It was 2003.
ConversionXL
APRIL 14, 2021
Picking up a phone and cold calling (or emailing) is just not as effective as it once was—you need to be smarter both when it comes to which users you’re engaging and what kinds of messages you’re using. Interestingly, we soon might see a drop in email marketing since it’s becoming less popular in the 18 to 24 group.
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Duct Tape Marketing
JANUARY 28, 2020
You’ll lean into tactics that resonated with your audience and ditch those less-successful approaches. For example, a contractor might be more interested in getting folks to request a quote, whereas a clothing retailer might be more concerned with that successful check-out metric.
leananalyticsbook.com
AUGUST 19, 2012
The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company. Lean Analytics Book.
ConversionXL
FEBRUARY 5, 2013
The act of conversion was opt-in to their email list. Goal 1 is for email signups and Goal 5 is sales). You want to pay attention to 3 metrics: total conversions per source, total revenue per source (if measurable) and conversion rate per source. Makes sense – the audience has a definite overlap. Click to enlarge).
ConversionXL
SEPTEMBER 15, 2016
New people constantly enter and leave the target audience. 2) For Facebook Ads, you’re sometimes targeting a static audience with very few people who enter or leave the audience, so ad fatigue rates are much higher, which means that you need to keep the creative up. Take full advantage of custom audiences.
ConversionXL
APRIL 11, 2016
Revue is a tool designed to help create email digest newsletters. First, you can use annotations to get viewers to clickthrough to another site while they’re watching. Second, you can capture information (name, email, etc.) Submit their email for more information, a discount, a free trial, etc. Example: Revue.
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