Up and Running

JUNE 27, 2018

You probably wouldn’t use the same strategy to market high heels to an urban, fashion-forward audience as you would to market running shoes to suburban fitness seekers. Differentiate yourself. Targeting the wrong audience. Know your audience. Is it increasing sales by 20 percent per quarter?

Marketing 109

Marketing Social Media Campaign Sales Cycle 109

Duct Tape Marketing

NOVEMBER 17, 2022

Effective Ways To Differentiate And Scale Your Business written by John Jantsch read more at Duct Tape Marketing. Key Takeaway: A major challenge many businesses face is trying to find ways to differentiate and scale. We thought there has to be a way to really elevate the conversation within our industry.

Differentiation 71

Differentiation Sales Cycle Audio Networking 71

ConversionXL

JUNE 14, 2021

In this guide, you’ll learn how to differentiate your business and attract your ideal customers by creating a unique selling proposition. Because that’s the audience they’ve dedicated to serving, which happens to be a segment of the market that nobody else was directly talking to when they first launched.

Software Review 158

Software Review Audience Differentiation Framework 158

ConversionXL

MAY 1, 2019

Client education is central to marketing messaging, too, especially for sellers with long sales cycles. Focus offline conversations on high-value points of differentiation. The same is true in marketing, especially for companies with long sales cycles. Prospects spend a limited amount of time on your site.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

MAY 27, 2022

Marketers raise brand awareness to capture leads that are handed to sales teams to convert into customers. DGMs see that demand is maintained throughout the sales cycle. 70% of buyers are already clued up on a product before they talk to sales, if they talk to sales at all. What do you do? How do you do it?

Demand 95

Demand Management B2B Campaign 95

ConversionXL

MAY 27, 2022

More than two-thirds of buyers have researched your solution (and others’) before talking to sales. Plus, 60% prefer not to interact with sales reps at all. To fuel your pipeline and shorten the sales cycle , you have to create demand naturally. Sales are less likely to be forced with outbound methods. The message.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

AUGUST 18, 2021

Turning employees into advocates can shorten the sales cycle, boost growth, and help your team differentiate from the crowd. . Allowing your employees to represent your brand online not only empowers them to be more than just a part of the team, it can also be a great way for your business to reach new audiences.

Social Media 117

Social Media Employee Media Programming 117