Your B2B Demand Generation Funnel: How to Create One and Mistakes to Avoid
ConversionXL
MAY 27, 2022
Like SEO, demand generation is a long game. hoping to scoop up that small percentage of your audience who is ready to buy. Using this metric on your white papers, case studies, and videos is setting yourself up to fail. Once you’ve created your list of potential themes, test them in front of your audience.
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